The real value is not in the equipment or technology but in the technique. Here are the basics of what you need to moderate a #usability test. measuringu.com/conduct-moder…

When setting #benchmark targets, aim high but realistic. measuringu.com/benchmark-tar…

“Surely, God loves the .06 nearly as much as the .05” (Rosnow & Rosenthal, 1989, p. 1277). measuringu.com/setting-alpha…

For research contexts in which classical test theory provides inadequate measurement of individual differences, use item response theory (including Rasch analysis) instead. measuringu.com/applying-rasc…

A bipolar measure of likelihood to recommend appears to better predict negative word of mouth than the NPS measure of likelihood to recommend, but it cannot be interpreted with current NPS benchmarks. measuringu.com/does-the-nps-…

What is the N−1 two-proportion test, and why do we recommend it over chi-square and Fisher exact tests for analyzing 2 x 2 tables? measuringu.com/what-is-the-n…

Methods for conducting surveys include face-to-face, telephone, mail, and online. measuringu.com/census-poll-s…

Our confirmed version of a new standardized questionnaire for perceived website clutter has separate measures of Overall Clutter, Content Clutter, and Design Clutter. measuringu.com/confirming-a-…

Unlike our previous research, we found no significant differences in predicted SUS scores from two types of digital twins (summary and full)—but both were very different from human scores. measuringu.com/digital-twins…

The SUPR-Q has high internal-consistency reliability (Cronbach-alpha = .86). measuringu.com/10-things-sup…