Biddable Media | Digital Media | Digital Marketing | Digital Advertising | MarTech | AdTech | Cross-channel | Programmatic | Social | Search | @GALEPartners
Toronto, Ontario
Joined January 2017
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As the inflation has hit back-to-school spending, marketers need to drive sales through discounts. #marketingnews #marketingandadvertising #martech #adtech #digitalmarketing #shopper #biddablemedia #ecommerce #backtoschool #inflation
retaildive.com/news/back-to-…
EU GDPR should be used in the US to push for consent-based data. #marketingnews #marketingandadvertising #digitalmarketing #digitaladvertising #biddable #biddablemedia #lawtech #gdpr #dataprotection #dataprivacy #firstpartydata #cookies #cookieless adexchanger.com/data-driven-…
Apple’s Lockdown Mode can potentially disable ads and tracking. #marketingnews #marketingandadvertising #digitalmarketing #digitaladvertising #biddablemedia #martech #adtech #dataprotection #dataprivacy #measurement #tracking #ios #ipados #macos #apple adexchanger.com/the-sell-sid…
As AVOD is developing, marketers need to adopt a viewer-first approach for their OTT & CTV buys. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalamarketing #digitaladvertising #video #ott #ctv #avod #userexperience exchangewire.com/blog/2022/0…
Bridge the gap between OTT, traditional TV and their respective audiences. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #crosschannel #multichannel #programmatic #ott #ctv #lineartv adexchanger.com/tv-2/is-prog…
As local news are coming to CTV, OTT buys can now be part of hyperlocal marketing strategies. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #programmatic #ott #ctv #hyperlocal adexchanger.com/digital-tv/h…
With its new ad units, Pinterest can be included in the media mix to diversify high- and mid-funnel investments. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #socialmedia #pinterest adexchanger.com/platforms/pi…
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With rising privacy concerns, marketers need to own the clean data room privacy. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #lawtech #dataprotection #dataprivacy #cleandataroom
digiday.com/marketing/the-ru…
MediaMath to support The Trade Desk’s Unified ID 2.0. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #programmatic #cookies #cookieless #cookielessfuture #thetradedesk #ttd #mediamath martech.org/mediamath-to-sup…
DOOH can be part to an omnichannel strategy in a cookieless future. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #omnichannel #crosschannel #programmatic #digitaloutofhome #dooh exchangewire.com/blog/2022/0…
With the cookiepocalypse and transparency concerns, direct partnerships investments are expected to grow. #marketingnews #marketingandadvertising #martech #adtech #biddablemedia #digitalmarketing #digitaladvertising #programmatic #directpartnerships exchangewire.com/blog/2022/0…
With ad refresh, publishers can maximize ad revenue…. at the expense of advertisers. #marketingnews #marketingandadvertising #martech #adtech #biddablemedia #biddable #digitalmarketing #digitaladvertising #programmatic #monetization #adrefresh #publishers admonsters.com/what-is-ad-re…
Class-action lawsuit against Oracle for privacy concerns. #marketingnews #martech #adtech #biddablemedia #biddable #digitalmarketing #programmatic #audiencetargeting #thirdpartydata #cookies #oracle #lawtech #dataprotection #dataprivacy adexchanger.com/privacy/orac…
TikTok Shopping Ads: retailers can further diversify their mid- and low-funnel e-commerce media mix. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #socialmedia #tiktok #shoppermarketing #ecommerce
marketingdive.com/news/tikto…
Advertisers are missing out over half of their audiences with ID-only or cookie-led targeting... #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #addressability #audiencetargeting #cookies #cookieless
adexchanger.com/data-driven-…
Invest in gaming marketing to reach Gen Z audiences. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #programmatic #gaming #addressability #audiencetargeting #generationz #genz
adexchanger.com/the-sell-sid…
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Attention is a better indicator of propensity to convert. But eye-tracking measurement poses user privacy concerns... #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #measurement #attention #eyetracking
adexchanger.com/adexplainer/…
CTV is complementary to linear TV. Leverage OTT for incremental scale and cross-device reach. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #programmatic #video #overthetop #ott #connectedtv #ctv #reach
adexchanger.com/tv-and-video…
"Cost per acquisition" is a misleading concept: a sale attributed to an ad does not always mean the sale was caused by that ad. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #measurement #attribution
marketingweek.com/grace-kite…
Only 30% of the open web is targetable... Time for a reality check. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #programmatic #audiencetargeting #thirdpartydata #cookies #google #chrome #apple #safari
exchangewire.com/blog/2022/0…
