Growth marketer. Driving acquisition through paid social, SEM, SEO and data driven conversion optimization.
Chicago
Joined April 2009
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Megan Gallagher retweeted
Are they at the same game?
The Cubs broadcast showed fans working remotely from Wrigley Field during the team's day game 💻
Readers added context they thought people might want to know
The two fans pictured here are from different games, with the one on the left from an August 2025 game.
reddit.com/r/baseball/com…
Megan Gallagher retweeted
We built an AI UGC ad and we're giving away the prompt that made it possible.
Most people waste time trying to engineer the perfect video generation prompt from scratch. Getting the cinematography right, the character description, the dialogue format, the camera motion. Sora 2 is incredibly specific about what it needs to produce consistent, hyper-realistic output. Get the prompt wrong and the footage looks off.
This template removes that entirely.
The Claude prompt takes that basic information and structures it into the exact format Sora 2 needs: character description, cinematography, camera motion, lighting, dialogue, audio, authenticity keywords. Everything.
It sits at step one of our AI UGC workflow. And it matters because everything downstream depends on it.
Get this right and your Sora 2 output is hyper-realistic UGC style footage with good camera shake and audio that sounds like it was actually shot on an iPhone. From there you take that output into ElevenLabs to clone the voice. Then into ChatGPT to create a JSON prompt for subject consistency. Then Nano Banana to place your subject into new scenes. Then Kling to bring those scenes to life as B-roll.
The whole workflow starts here.
We gave this away on this week's D2C Diaries episode. Dropping it here too.
Retweet this post and comment PROMPT below and we'll send it across.
Megan Gallagher retweeted
Meta is eliminating its Checkout on Instagram / Facebook feature, which allowed users to complete transactions for products directly within the Instagram and Facebook apps.
Meta's move to facilitate transactions directly was an example of what I called the Content Fortress strategy: pairing an ad platform with direct commerce allowed Meta to retain conversion signal with first-party privileges, using that data as an input for ads targeting.
So why is it abandoning it? My sense is that purchasing directly through Instagram / Facebook simply isn't as natural as it is on eg., Amazon or on a retailer's website. Also, with its integrations with GA4 / Triplewhale / etc., as well as the ubiquity of its CAPI, Meta probably gets very little incremental value from direct conversions relative to that data.
Megan Gallagher retweeted
Shopping
We’re experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT.
✅ Improved product results
✅ Visual product details, pricing, and reviews
✅ Direct links to buy
Product results are chosen independently and are not ads.
These shopping improvements are starting to roll out today to Plus, Pro, Free, and logged-out users everywhere ChatGPT is available. It will take a few days to complete the rollout.
Megan Gallagher retweeted
A big thank you to our friends at @wildalaskancompany 🎣 for supplying us with the most beautiful sockeye salmon fillets for tonight’s #RRMM ⏲️ episode.
If you’re not familiar with Wild Alaskan Company, they offer an amazing 100% wild, never-farmed, sustainable seafood membership delivery service, with fish caught in the icy waters of Alaska 🌊 Choose the box size that works best for you, and curate your rotating variety of seafood goodies, to have delivered right to your doorstep 🏡
Tune in this evening for some chili crisp bbq salmon w panko crust magic, 9/8c on FYI 📺✨
#RachaelRay #WildAlaskanCompany #AlaskanSeafood #Delivery #NailedIt
55% of Gen Z have made an online purchase while browsing social media
retaildive.com/news/gen-z-sh…
There’s No Such Thing as “Accurate” Search Volume ahrefs.com/blog/accurate-sea… #SEO #GrowthMarketing
Wild Alaskan Company makes the perfect gift! #giftguide #seafood #salmon usnews.com/360-reviews/gifts…
Great insights on how to prepare for changes resulting from Google's SGE #seo #organicsearch #growthmarketing productledseo.substack.com/p…
Why Current Anti-MFA Approaches Aren’t Enough ana.net/miccontent/show/id/i…
Everything You Need to Know About the Wild Alaskan Company Subscription yahoo.com/lifestyle/everythi… via @Yahoo
Megan Gallagher retweeted
🚨NEW BOOK GIVEAWAY🚨
I just got my first author copies of my revised & expanded new book (releasing 4/1!) and I'm going to give away 3 signed copies to 3 random people who:
(1) repost this tweet
AND
(2) comment below as to why you want to read my updated version :)
(You must do both of those steps in order to win!)
You don't have to be located in the US!
I'll sign it and send it around the world at my own expense. Read my latest book before anyone else can even buy it!
(I'll select winners next Friday - March 8).
Share & Comment away!
#ppcchat #ppc #googleads
SEO Trends You Can’t Ignore In 2024 (plus three trends to ignore) #SEO ahrefs.com/blog/seo-trends/
Wild Alaskan Company now offers wild-caught seafood gift boxes! #giftideas #seafood #giftguide wildalaskancompany.com/gifts
