Storytelling in B2B marketing for tech brands is our superpower. #thoughtleadership #B2Bmarketing #MSPartner
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Joined November 2013
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#Pride is a way of life year-round, not just a celebration in June. We are truly #inclusive, #diverse, and always committed to uplifting the #LGBTQ community. 🌈🚀 Here are some ways to build a more inclusive work environment: ow.ly/h9ur50JmEGW
Yesterday we celebrated #InternationalWomensDay and the amazing women we work with from around the world. We are encouraged, inspired and motivated by great things that are happening, and where there is opportunity to learn, grow and work for real change. #BreakTheBias #IWD2022
We stand for peace and in solidarity with the people of Ukraine.
#StandWithUkraine #UkraineConflict #HelpUkraine #BeKind
An ISV’s marketing dream: Amplify your partnering and co-sell abilities by getting your #channelpartners advocating and advertising for you. You can offer them marketing money to run campaigns, but how do you ensure those dollars are spent on materials that help your cause?
Remember Field of Dreams? “If you build it, they will come.” Don’t take that approach to #marketing or your attempts will be a swing and a miss instead of the homerun you’re hoping for.
Instead, get out of your cornfield and build relationships where your #channelpartners are.
Ineffective communication is a top inhibitor to selling more in the #partnerchannel. Nourish your channel by learning where your perfect partners look for industry info and thought leadership. Start showing up with content in those places and grab their attention.
The ability to stake a claim on the mental real estate of a #channelpartner is your endgame – because once you’re in, it’s easier to remain there. But getting into their thoughts is a bit like breaking into Fort Knox. Here’s how to get inside: ow.ly/7LwT50HMHhL
Do your #channelpartners have commitment issues? Partner programs, loyalty programs and portals that make their relationship with you better, easier and more rewarding are a significant first step. What do you find helps build commitment?
#ChannelStrategy #ChannelMarketing
Thought leadership: It’s not bragging; it’s educating. It’s not direct brand promotion; it’s providing value to your audience.
Give it a try in the replies by telling us …
What do you know that your #partners don’t, but should? How can you help them?
Two important things are often left out of #marketing communications: how a #channelpartner can differentiate their services from their competitors by working with your ISV, and how they will make money from partnering with you.
What’s your company’s secret sauce?
Selling to, through, and with #partners seems to be the way of the future. Are you currently taking advantage of the ecosystems you are in?
At Mercer-MacKay, we specialize in making the most of your partner ecosystem. Let us help you grow your global sales. 💸
The more, the merrier! Having partners from multiple disciplines allows for better insights, giving end-users the best experience. Many companies are transitioning to digital. We specialize in bringing our #marketing and #MarTech to our #tech partners, telling stories with data.
Mercer-MacKay Digital Storytelling retweeted
Gail Mercer-MacKay: Serving Clients with Integrity
@gailmercermac is the Founder & CEO of @MercerMacKay
read more: bit.ly/3GFgLty
#businesswomen #digitalstorytelling #OnlineStorytelling #DigitalStory #digitalstoryteller
When partners work together, it not only benefits the end-users, but also makes business sense. 💰
Are you tapping into your ecosystems? We can help!
Are you taking full advantage of the ecosystems you are in? Partners want partners to succeed, and often provide the tools and training. #SkillSharing is important, you know!
How important is it for you to have teams within other companies? Participating in ecosystems gives you access to other teams and resources that are intended to help you accelerate. At Mercer-MacKay, we believe that our partner's success is our success.
Season's Greetings and Happy Holidays from the entire Mercer-MacKay team! We look forward to manifesting growth and gains for our amazing partners in the New Year.
What are you looking forward to most this holiday break?
#HappyHolidays #HappyNewYear2022
Have you heard this episode of The Ultimate Guide to Partnering with Vince Menzione and our very own Gail Mercer-MacKay? Have a listen: ow.ly/nCRV50GZz0x
#MSPartners #Partnership #DigitalStorytelling #DigitalMarketing
All the templates. All the tools. And all the tried-and-true marketing strategies that top tech companies are using. Best practices included. bit.ly/3C7DU5L
What we love most about #Thanksgiving are all the stories; the stories of the generosity of aboriginals, the stories we tell family and friends over dinner, after many months apart. Wishing a Happy Thanksgiving to all our friends in the U.S.!
