Freelance B2B SaaS writer and strategist. I have bylines in @CXLdotcom @shogun @foundr.
Manchester, England
Joined May 2016
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Michelle Deery ✍️ retweeted
The passive voice is also grammatically correct, but it lacks the energy and clarity of the active voice.
Read more 👉 lttr.ai/5KZo
#ContentWriting #Blogging
Michelle Deery ✍️ retweeted
I've edited 3+ million words in 5 years.
"Step away for 12 hours, then edit" is elementary advice.
Here's the 3-step process pros use to polish drafts to (near) perfection:
Michelle Deery ✍️ retweeted
Just got off a leadership call where the CFO said, "I know content has an impact beyond revenue, so we shouldn't use content attributed revenue as the *only* metric to measure your success, but it is the proxy I most like to see."
Michelle Deery ✍️ retweeted
Being an excellent freelance writer instead of an average one is only maybe 70% about good writing (and that's being generous).
The rest is about how you build and exceed expectations.
So: here are 7 ways to stand out as a freelancer.
Michelle Deery ✍️ retweeted
content marketing is too focused on things that are *necessary but not sufficient* for creating quality content
~ grammar & spelling
~ article structure
~ search optimization
~ reading experience
the absence of these can ruin a good post - but they alone can't *create* quality
Michelle Deery ✍️ retweeted
Friends in SaaS—freelance writers, content leads, email marketers—I just ran into a fantastic resource:
saasframe.io
It has thousands of examples/screenshots of email flows, marketing pages, blog posts, and in-app page layouts. One to bookmark for sure 🔖
Michelle Deery ✍️ retweeted
Dear anyone in ecommerce:
Reply with your store's website and I will tell you what zero-party data you should be collecting + what your product quiz should look like 📈
Michelle Deery ✍️ retweeted
What are the most important content marketing trends of 2022 (in your opinion)?
Michelle Deery ✍️ retweeted
Why are marketers bad at walking dogs?
They struggle to hold onto leads...
Michelle Deery ✍️ retweeted
It pays off to practice. No one ran a marathon without working up to it. No one mastered a Mozart piece without sitting at the piano for hours.
I read and write every single day, and I notice a huge difference between my work now and my work 1-4 years ago.
It's worth the time.
Michelle Deery ✍️ retweeted
Quick reminder that organic search traffic to tech blogs tends to decline in June & July. It's a seasonal slump, and doesn't necessarily mean you aren't doing all the right things.
**If you're goaled on SEO, make a note of this to your boss so you set expectations early**
Michelle Deery ✍️ retweeted
Let's talk pain-point SEO. 💡
Marketers normally use a keyword-first approach to content marketing: They pull high-volume keywords, then base their content ideas on that keywords list.
But this may not be the most effective method.
Here's what you *should* be doing instead:
Michelle Deery ✍️ retweeted
Words to cut from your writing:
• just
• can that
• you can
• that
• really
• rather than
• very
• definitely
• absolutely
• you’ll also want to make sure
• also
• you should
• you can
• remember that
What else?
Michelle Deery ✍️ retweeted
Who wants to work with me @iamalexbirkett and @alliecdecker ? 😁
Hiring a Sr SEO Content Strategist at @beomniscient_ careers.beomniscient.com/250…
If you're interested or know someone, ping me.
Michelle Deery ✍️ retweeted
SEO is a long-term play.
But Content Marketing can still score short-term wins:
• Case studies (for Sales)
• Quizzes (Growth or Product)
• Tutorials of your product (CS)
• Trend pieces using your data (PR)
• Bundle blog posts into a gated PDF (Demand Gen)
Michelle Deery ✍️ retweeted
Make your clients love you:
1️⃣ Hit your deadlines
2️⃣ Respond to emails quickly
3️⃣ Submit clean, edited work
4️⃣ Say thank you for new assignments
Clients are more than paychecks. They’re people, too. Treat them with respect, be considerate, and you’ll get more work.
Michelle Deery ✍️ retweeted
Content marketing is more than *just* writing. It is:
• Content research
• Interviewing experts
• Figuring the angle to take
• Storytelling
• Outlining
• Rewriting & editing
• Nailing the voice
• SEO optimization
• Content distribution
• Content repurposing
Michelle Deery ✍️ retweeted
❌ "can be considered"
✅ "you can consider"
❌ "______ can be supported with"
✅ "you can support _______ with"
❌ "the change is viewed by some as"
✅ "some view the change as"
❌ Passive
✅ Active
❌ Talking to thin air
✅ Talking directly to your reader