Cultural Growth Architect. EVP, Global Influencer Lead at Publicis Media. Ex: Peloton, Meta (Instagram & Facebook), Fuse, BET

Joined September 2009
A little bonus post this week inspired by my new chapter at Publicis Media—and a Boomerang reference that reminded me of the power of cultural Read: The Power of Not Having to Explain. substack.com/@michellejjames…
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Is Being Human Becoming a Brand Strategy? michellejjames.substack.com/…
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Excited to launch Building Belonging on Substack. The first essay explores what Jay-Z's Reasonable Doubt activation teaches us about building belonging. open.substack.com/pub/michel…
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McDonald’s set the tone for NBA All-Star Weekend activations. 🔥🏀 Chef’s Remix Showdown brought food, music, sport & culture together seamlessly. Immersive. Intentional. Well exec Congrats Walton Isaacson on a culture-forward activation. #AllStarWeekend #McDShowdown
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Marie Claire Power Play LA. Women leading. Culture shifting. Brands activating with purpose. This is how it’s done. #PowerPlayLA #WomenInSports
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Architects of Change. PlayMakeHer x NBA ASW ‘26. The future of sports & entertainment is being designed in rooms like this.
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Michelle James retweeted
TIME's new cover: Digital creators are changing what we watch, how we spend our time, what we buy, and how we vote. Today, we release the inaugural TIME100 Creators list, in recognition of how significantly these individuals are reshaping our culture ti.me/3IxTAqG #TIME100Creators Photograph by AB+DM for TIME
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Halfway through 2025. 15 weeks to Scorpio Season. Scorpio season loading… #befriendingmybody #scorpioseason
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Join PKO for Derby in the City: A 20 Pearls Affair!** Get ready for an exciting Derby-themed celebration on Saturday, May 3, 2025, from 3:00 p.m. to 7:00 p.m. at The Dean NYC! eventbrite.com/e/derby-in-th…
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Michelle James retweeted
🌟 The 2025 #RufflesCelebGame rosters! 🌟 📅 Friday, 2/14 at 7:00pm/et on ESPN
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Michelle James retweeted
Looking forward to @alymisslove beat my case of the Monday’s tomorrow!
Don't let your mood dictate your moves.👏 Beat the case of the Mondays tomorrow morning with us. Tackle the case of the Mondays two ways; with a cycle class with Ally Love tomorrow, 2/10, at 8am ET or a 5 minute meditation led by Chelsea Jackson Roberts available on-demand starting at 12am ET.
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Michelle James retweeted
WELCOME TO SUPER BOWL LIX SUNDAY. 📺: #SBLIX – 6:30pm ET on FOX 📱: Tubi + NFL app
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