Co-CEO at Lullwater & Co.
Baltimore, MD
Joined April 2009
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- Following5.5K
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Michael Curry retweeted
A private equity firm came to us last quarter convinced they needed a custom AI build.
We ran our standard audit first. Seven phases across three weeks.
By the end, time spent on one of their core processes was on track to drop around 70%. And half of what they thought they needed didn't need to be built at all.
That's usually how it goes. The audit is the part nobody wants to do because it's slow and unsexy. It's also the part that decides whether everything that comes after is worth a damn.
I packaged the entire process into a self-serve SOP. Same framework we use across our engagements, written so an internal ops lead can run it themselves.
What's inside:
→ The 7-phase audit framework
→ Stakeholder interview script
→ Process shadowing playbook
→ Current state mapping templates
→ Opportunity scoring matrix
→ ROI modeling and future state design
→ Audit document structure for leadership
→ 10 mistakes that tank internal audits
Like + RT + Comment "ASSESSMENT" and I'll DM it to you. Make sure you're following me so I can DM.
Michael Curry retweeted
Claude just replaced the $100K/year GTM Engineer telling your team how to use AI...
(most GTM engineers are still using it like a fancy search engine)
→ No more paying for generic AI training that doesn't apply to your actual stack
→ No more 10+ hours weekly figuring out which Claude layer to use for which task
→ No more one-off prompts that produce output you can't reuse or scale
→ No more sessions that start from scratch because nothing was saved or systematised
→ No more generic output because Claude has no idea who you are or what you're building
Just load the Masterclass → full Claude GTM infrastructure running across Code, Managed Agents, and Cowork.
Here's how it works:
→ GCAO Prompting Framework (forces specific actionable output every time instead of generic advice)
→ GTM Project Setup (loads your ICP, voice, files, and standards into every chat automatically)
→ Skill File System (slash commands that run qualification, enrichment, and personalisation on any list)
→ Co-work Prospect Engine (blank slate to 10 researched prospects with screenshots and cold emails in one session)
→ CRM and Gmail Integration (reads contact history and drafts 15 personalised follow-ups from actual notes)
→ Opus 4.7 Decision Framework (adaptive thinking, 3x image resolution, and cost management mapped to GTM tasks)
Built on the full Claude stack. Runs without consultants, agencies, or infrastructure teams. Zero re-briefing. Zero wasted sessions.
The difference isn't the model. It's the system built around it.
While everyone's opening a new Claude chat and typing from scratch, this turns the full stack into a repeatable GTM engine.
Want the complete Claude GTM Masterclass?
Like + comment "MASTERCLASS" + repost, and I'll DM it to you.
(must be following)
Michael Curry retweeted
R.I.P Executive Assistants.
We replaced a $85K/year EA with one AI agent that never clocks out.
(this agent lives inside your texts, email, and calendar 24/7)
→ No more forgotten follow-ups killing deals after calls
→ No more 3 hours daily burned on scheduling and admin
→ No more opening 6 apps just to stay organized
→ No more dropped promises that make you look unreliable
Just one AI agent → autonomous executive infrastructure that never clocks out.
Here's how it works:
→ Pre-Meeting Briefs (texts you context on who they are + what you promised)
→ Action Item Extraction (pulls every commitment from calls automatically)
→ Ghost-Written Follow-Ups (drafts in your voice — without being asked)
→ Schedule Management (handles conflicts, reminders, rescheduling on autopilot)
→ Learning Loop (gets sharper every week based on how you operate)
Built with enterprise-grade context engineering.
Runs 24/7 without supervision.
$0 payroll. Zero dropped balls.
Results after 6 weeks:
• 0% missed follow-ups (down from 40% dropped)
• 3 hours/day reclaimed from admin
• Every promise tracked, drafted, and sent
Want the complete system?
Like + comment "AGENT" + repost, and I'll DM it to you.
(must be following)
Michael Curry retweeted
Claude Cowork just KILLED manual outreach. 💀
I used to grind for hours on LinkedIn.
Now? My AI stack does it better.
❌ No "Hey {{first_name}}" spam
✅ Natural, multi-step conversations
✅ 12+ hours saved this week
The result: 500+ conversations with human-level reply rates.
I packaged the entire system (prompts + workflow) into a FREE doc.
Want it?
Repost ♻️ (so others see it)
Comment "CLAUDE" & I'll DM you.
Michael Curry retweeted
i'm mass-releasing everything.
the complete automation playbook i use to run a $600K/month agency:
→ 47 n8n workflows agencies charge $5K-$15K each for
→ the one-sentence prompts that build any of them in under 3 minutes
→ my "consultant pricing" spreadsheet (what they charge vs what it costs)
→ 12 plug-and-play templates for the automations every business needs
→ the exact Claude prompts i use to debug workflows instantly
here's what's in it:
LEAD GEN (agencies charge $18K+ total):
- lead enrichment + scoring pipeline
- competitor monitoring system
- social listening engine
- cold outreach sequencer
OPERATIONS (agencies charge $24K+ total):
- client onboarding automations
- invoice recovery system
- meeting no-show rescuer
- daily CEO dashboard
CONTENT (agencies charge $15K+ total):
- blog-to-social repurposer
- AI content calendar builder
- review response drafter
- newsletter automation
every workflow is described in plain english.
paste into Synta → deploys to n8n → running in minutes.
no code. no courses. no $200/hr "experts."
i built my entire agency on these.
now you can too.
reply "PLAYBOOK" + retweet
i'll send the entire vault.
(must be following so i can DM)
taking this down friday. this should be a $997 product.
Michael Curry retweeted
I hired an ex McKinsey consultant to compile all my sales materials to document how GrowthAssistant company reached $22M in ARR.
He collected:
- Recordings of sales calls
- Sales scripts
- SOPs
- Lead gen systems
- etc
100s of top companies paid me for access to it.
Today I'll give it away for free.
RT + reply "GA" to get a copy in DMs.
Michael Curry retweeted
Brad Jacobs’ M&A Reading List (from his new book)
This is where deals are won: post-merger execution.
Like + RT if you want a breakdown of each book.
Link below
Michael Curry retweeted
The Romans had the right idea that there ought to be distinct stages for distinct ages. Young men go to Gaul to prove themselves and get rich, then serve their people in public life, and finally serve the youth via writing, oration and elder statesmanship broadly. Accumulating dignitas in each stage, but never getting caught in gluttonous obsession with any one notion of power, influence or wealth. To be focused on money in old age was gauche and to try and teach before you had earned your station lacked integrity. It provides a purpose and value for every stage of life and matches up with the natural rhythms of aging. Adolescent vitality funneled into conquest and bravery, the weight of fatherhood and family to shepherding the well-being for the people, and the experience of old age to sharing the wisdom that shapes and refines the way younger men go about the first two pursuits.
Michael Curry retweeted
Most SMBs don’t fail because of bad ideas
They fail because nobody knows how to implement.
Everyone loves to talk strategy.
Few know how to turn strategy into daily actions
Repost, QT, follow me (so I can DM) & I'll send a copy of the playbook for making execution real
Michael Curry retweeted
Would you like @JeffBezos to be a bestie guestie the #1 pod in the world? 😂
Like = Yes
Retweet = Heck Yes
I shared this note with the Washington Post team this morning:
I’m writing to let you know about a change coming to our opinion pages.
We are going to be writing every day in support and defense of two pillars: personal liberties and free markets. We’ll cover other topics too of course, but viewpoints opposing those pillars will be left to be published by others.
There was a time when a newspaper, especially one that was a local monopoly, might have seen it as a service to bring to the reader’s doorstep every morning a broad-based opinion section that sought to cover all views. Today, the internet does that job.
I am of America and for America, and proud to be so. Our country did not get here by being typical. And a big part of America’s success has been freedom in the economic realm and everywhere else. Freedom is ethical — it minimizes coercion — and practical — it drives creativity, invention, and prosperity.
I offered David Shipley, whom I greatly admire, the opportunity to lead this new chapter. I suggested to him that if the answer wasn’t “hell yes,” then it had to be “no.” After careful consideration, David decided to step away. This is a significant shift, it won’t be easy, and it will require 100% commitment — I respect his decision. We’ll be searching for a new Opinion Editor to own this new direction.
I’m confident that free markets and personal liberties are right for America. I also believe these viewpoints are underserved in the current market of ideas and news opinion. I’m excited for us together to fill that void.
Jeff
Michael Curry retweeted
“Once you have enough for beans and rice and taking care of your family and a few other things, money is a story. You can tell yourself any story you want about money, and it’s better to tell yourself a story about money that you can happily live with.”
— Seth Godin
Michael Curry retweeted
Good times create high EBITDA multiples
High EBITDA multiples create bad times
Bad times create low EBITDA multiples
Low EBITDA multiples create good times
Michael Curry retweeted
“Mastery is the best goal because the rich can’t buy it, the impatient can’t rush it, the privileged can’t inherit it, and nobody can steal it. You can only earn it through hard work. Mastery is the ultimate status.”
—David Sivers
Michael Curry retweeted
Trump 2 days ago: “Our economy is not, this is just, it's like a fake economy."
The WSJ today: “With another solid performance in the third quarter, the U.S. has grown 2.7% over the past year. It is outrunning every other major developed economy, not to mention its own historical growth rate.”
Michael Curry retweeted
An OG told me once: They don’t respect you at the bottom, they ignore you in the middle, and they hate you at the top. You’ll never have everyone’s approval. So it’s best to just focus on what you’re doing.
Michael Curry retweeted
I had a great conversation with my friend @Mike2point0 on the Transitions podcast this week.
He's done so much work to better himself and is one of the most kind, thoughtful, and generous people I know.
I hope you'll listen and learn more about his amazing journey.
transitionspodcast.com/podca…
Michael Curry retweeted
It's more fun to be a fan than a critic. I'm not looking to spend my life tearing things down, when it can be so satisfying to build things up.
Michael Curry retweeted
Any titles, money, or privilege you inherit are actually hindrances. They delude you into believing you are owed respect.
