Official account for the Marketing Research Centre, Nottingham Business School. Interests: consumer behaviour, branding, services research, tourism studies.
Nottingham, England
Joined November 2021
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Only a day to go! 🎉 Get ready to join Dr. Katarzyna Czernek-Marszałek for an inspiring online presentation at our next #ResearchAssembly of the #2024-2025 academic year.
💻 Don’t miss out—register now to be part of this inspiring event: ntu.ac.uk/about-us/events/ev…
Join our next #ResearchAssembly, with Dr. Katarzyna Czernek-Marszałek on “Navigating the Pitfalls: Challenges in Publishing #QualitativeResearch”
12th March 2025 | 2-4 PM GMT | MS Teams
Register 👉 ntu.ac.uk/about-us/events/ev…
#QualitativeResearch #PublishingTips #AcademicResearch
Join our next #ResearchAssembly, with Dr. Katarzyna Czernek-Marszałek on “Navigating the Pitfalls: Challenges in Publishing #QualitativeResearch”
12th March 2025 | 2-4 PM GMT | MS Teams
Register 👉 ntu.ac.uk/about-us/events/ev…
#QualitativeResearch #PublishingTips #AcademicResearch
📢 Call for Papers –@JMM_news Special Issue!
🤔 Led by @ntu_research's, Richard Howarth and Alex Hiller, alongside Aron Darmody from @SprottSchool see details 👉 jmmnews.com/marketer-behavio…
#MarketingResearch #MarketerBehavior #EthicalMarketing
What an inspiring day at the #MACS Doctoral Research Conference 2024/25! 🎉 Dec 11th was filled with innovative research, lively ideas, & impactful insights on customer engagement, tourism, & tech adoption. Huge thanks to our presenters & attendees for making it memorable!👉 📸
📢 New publication alert! 📚 MACS members, Dr. Gomaa Agag, Dr. Anish Yousaf & Dr. Insha Amin, and their co-author share insights on #MarketingAgility #marketinganalytics on #travel & #tourism industry in the #UK. Details of their findings is here👉
sciencedirect.com/science/ar…
Only four days left! 🎉 Join Professor Varsha Jain and Dr. Emmanuel Mogaji (@e_mogaji) for our #ResearchAssembly to explore how #GenerativeAI is transforming #ConsumerBehaviour and impacting #marketing and research.
Sign up here 👉 ntu.ac.uk/about-us/events/ev…
We’re thrilled to announce Dr. Fiona Spotswood (@FiSpotswood) @BristolUni_BSch as a speaker for our 2nd #ResearchAssembly! Fiona will discuss "Fostering Inclusive Action Sports: the journey, insights, and impacts" .
Register here: ntu.ac.uk/about-us/events/ev…
#PhysicalActivity
Join us for our first #ResearchAssembly of #2024-2025!
Prof. Varsha Jain (MICA, India) & Dr. Emmanuel Mogaji (@e_mogaji ) (@KeeleBSchool) will discuss how generative #AI is reshaping #consumer behaviour.
Register here 👉ntu.ac.uk/about-us/events/ev…
We're thrilled to announce that Dr. Anna Minà from the #UniversityofRomeLUMSA will be joining us as a speaker for our upcoming #ResearchAssembly!
Date & time: Wed, 08 May 2024, 2 pm - 4 pm BST
Please, reserve your place for this free online event 👉
ntu.ac.uk/about-us/events/ev…
📢 New publication alert! 📚 MACS members, Anish Yousaf and @taheri_babak and co-authors share insights on #customerengagement (#CE) and #customertrust on #ecommerce platforms in #Iran. Details of their findings is here👉
sciencedirect.com/science/ar…
📢 Publication alert! 📚 @SophieHLecturer explore the dynamic landscape of the #fashionindustry's #crisis #communication. From #sustainability to #stakeholderrelationships, this #systematicreview offers fresh insights and practical strategies.👉
emerald.com/insight/content/…
📢 New publication alert! 📚 MACS members @Roojie86 @DrLouSpry and @ChrisPich share insights on #BrandArchitecture in the #UK #FashionIndustry in their latest article. See link👉
doi.org/10.1057/s41262-024-0…
#FashionResearch #BrandStrategy #BrandArchitecture
#NTU_Research
It only a week away and we host Professor @HGTOlya from @UoS_Management @sheffielduni for our next #ResearchAssembly. Hossein’s online presentation is titled: "Theory of Change: From Development to Application". Register for this free event 👉
ntu.ac.uk/about-us/events/ev…
ALT The ultimate ambition for research projects is to make a difference. To develop eco-societal impacts, scientists need to translate their knowledge to practice with partnership of key actor groups. Theory of Change (ToC) provides a framework that explains how scientific activities could lead to societal changes. This talk focuses on introducing ToC, why it is important, how to build ToC and what are key indicators of successful application of ToC. This will be an interactive session where different applications of this theory will be discussed.
#Publicationalert! In a newly published article in the Journal of Marketing Theory & Practice, our colleague Dr. Feray Adıgüzel and her co-author examine how #consumers evaluate #ecolabel #logo #design elements. Article here👉
doi.org/10.1080/10696679.202…
#Publicationalert! In a newly published article, our colleagues @BilalAkbarM and Richard Howarth and co-authors from @DerbyUni provide a review examining how #HigherEducationInstitutions incorporate the #SDGs into the #MarketingCurriculum. Paper 👉
doi.org/10.1177/027347532412…
How does a #CEO's #narcissism impact #strategicdecisions and #firmcompetitiveness? In new article in @StrategOrg Dr. Feray Adiguzel and her co-authors provide evidence on the effect of #CEOs' #narcissism on security analysts’ #stock recommendations. 👉journals.sagepub.com/doi/abs…
#Publicationalert! Our colleagues @SeamusAllison @BilalAkbarM & Karla Padley and practitioners Claire Allison & Stephen Wormall from @SFHFT @NHSEngland provide evidence of how a smoking-quitting initiative is leading to positive behavioural outcomes.
👉
emerald.com/insight/content/…
It only 2-days away and we host #PaulSkinner from
@BeMarketingKind for our next #ResearchAssembly. Paul’s online presentation will challenge us on how marketing can improve quality of life. Register and be inspired!
👉
ntu.ac.uk/about-us/events/ev…
We are thrilled to commence #2024 #ResearchAssemblies (#PractitionerSession) with Paul Skinner founder of @BeMarketingKind speaking on "Towards a #NewMission for #Marketing?".
Date&time: Wed, 10 Jan 2024, 11.30am-12.30pm GMT. Reserve your place 👉
ntu.ac.uk/about-us/events/ev…
#Publicationalert! In a newly published article, our colleague Dr. Anish Yousaf and his co-authors
examine the role of #AugmentedReality in shaping #purchase #intentions and #WOM for #luxuryproducts. Article👉:
sciencedirect.com/science/ar…
#AugmentedReality #AffectiveResponses
