Maureen Mambo, MCIPR, MPRSK.

SHAPING THE KENYAN STORY THROUGH MEDIA The Director, Nation Brand Development and Marketing Directorate @MakeItKenya Ms. Maureen Mambo, delivered a presentation on the critical role of media in shaping, telling and amplifying the Kenyan story. Her presentation highlighted the media's influence in shaping perceptions, positioning Kenya's identity and showcasing the country's strengths to both local and international audiences. From Kenya's rich cultural heritage and vibrant creative industry to its tourism experiences, diverse products, innovation and investment opportunities, the country has a compelling story to tell. Communicating this story effectively requires authentic narratives, consistent messaging, intentional storytelling and strategic media partnerships. The presentation underscored the need for a unified and compelling national brand narrative that reflects Kenya's diversity, resilience, creativity and global competitiveness. Ms. Mambo also emphasized the importance of media practitioners as strategic partners in this journey. Through impactful journalism, compelling visuals, digital storytelling, documentaries and responsible reporting, the media can help shape perceptions, challenge stereotypes and project an authentic image of Kenya to the world. As Kenya strengthens its global presence and pursues its economic transformation agenda, strategic media partnerships remain essential in building a strong national reputation and positioning Brand Kenya as a destination of choice for trade, tourism and investment. #ExportAgendaKE #MakeItKenya

Kenya made its debut at the 30th Americas Food & Beverage Show in Miami, Florida, marking a significant milestone in promoting the country's export potential. The official ribbon-cutting ceremony was graced by the President of World Trade Center Miami, Mr. Ivan Barrios, and @MakeItKenya CEO, Ms. Floice Mukabana, alongside Kenyan exporters representing diverse sectors. Their participation underscores Kenya's commitment to expanding its footprint in international markets and showcasing the quality and diversity of its products on the global stage. #ExportAgendaKE #MakeItKenya @MITIKenya @Trade_Kenya @GovLeeKinyanjui

Stay informed. Stay connected. Follow the Kenya Export Promotion and Branding Agency (KEPROBA) for timely updates on export opportunities, market insights, national branding initiatives, and success stories shaping Kenya’s global presence. Join us as we position Kenya as a leading export and investment destination. Be part of the journey. 🔗 Learn more about KEPROBA at makeitkenya.go.ke #ThisIsKEPROBA #ExportAgendaKE #MakeItKenya @MITIKenya @Trade_Kenya

Your journey to global markets starts here! The Kenya Export Promotion and Branding Agency (KEPROBA) supports businesses at every stage of their export journey, from market intelligence and product development to trade facilitation and access to international markets. Through strategic partnerships with government and industry stakeholders, KEPROBA works to strengthen export competitiveness and transform potential into sustainable global success. 🔗 Learn more about KEPROBA at makeitkenya.go.ke #ThisIsKEPROBA #ExportAgendaKE #MakeItKenya

Kenya has officially flagged off the first export consignment to China under the Early Harvest Agreement, marking a significant step in expanding market access for Kenyan products. The consignment was flagged off at the Standard Gauge Railway Terminus in Nairobi by the Deputy President of the Republic of Kenya, H.E. Prof. Kithure Kindiki, together with the Vice President of the People’s Republic of China, H.E. Han Zheng. The shipment features a range of Kenyan products including fresh avocados, avocado oil, hides and skins, as well as other agricultural commodities such as coffee and green beans, reflecting the country’s growing capacity for value addition and export diversification. This milestone signals Kenya’s readiness to scale exports, strengthen global competitiveness, and deepen trade partnerships with China. @MITIKenya @ForeignOfficeKE @TransportKE @KRACorporate @KenyaRailways @kenyaports #KenyaChinaTrade #ExportAgendaKE #TradeAndInvestment #MakeItKenya

Team #MakeItKenya is revving up for the 2026 edition of the Safari Rally Kenya. Evans Kavisi and his co-driver Absalom Aswani are ready to take on the legendary terrain as they proudly amplify the Kenya Brand on the global stage. #SafariRallyKenya @wrcsafarirally

Happy International Coffee Day! Kenya's coffee is a source of national pride. It empowers farmers, fuels our economy, and cements our country's status as a global leader in quality. Let's raise a cup to the vibrant community that makes #KenyanCoffee a beloved brand across the globe. #ExportAgendaKE #KenyanCoffee

Presidential Roundtable with the Private Sector Emara Ole-Sereni, Nairobi President @WilliamsRuto today convened a high-level Presidential Roundtable with key representatives from Kenya’s private sector at Emara Ole-Sereni, Nairobi. This strategic engagement underscores the government's commitment to fostering a business-friendly environment that accelerates economic growth, job creation, and sustainable development. The roundtable provided a platform for candid dialogue between the public and private sectors, focusing on: ✅ Investment climate reforms ✅ Ease of doing business ✅ Export promotion and value addition ✅ Industrialization and SME growth ✅ Public-private partnerships (PPPs) Key outcomes and discussions included: 🔹 Removal of regulatory bottlenecks to attract foreign and local investments 🔹 Support for priority sectors including agriculture, manufacturing, housing, and ICT 🔹 Expansion of regional and global markets through improved trade facilitation 🔹 Enhanced role of the private sector in achieving Vision 2030 and the Bottom-Up Economic Transformation Agenda Participants included Cabinet Secretaries, heads of key government agencies, CEOs of leading private sector firms, development partners, and industry associations such as KEPSA. This engagement reflects Kenya’s ongoing efforts to ensure policy coherence, transparency, and inclusive economic transformation through continuous collaboration with private enterprise. @KEPSA_KENYA @MITIKenya @Trade_Kenya @retrakenya @kenya_chamber @KAM_Kenya @britchamken @shipperscouncil @IndustryKE @JuaKali_Skills

At the #SafariRallyKenya, we are positioning Kenya as the preferred destination for trade, investment, and adventure. Let's #MakeItKenya at #WRC2025. @SafariRallyWRC @OfficialWRC @moyasa_ke

It's International Coffee Day ☕ Let's celebrate this magical bean that fuels our days and brings joy to our lives. Grab your favourite cup and savour the moment. #InternationalCoffeeDay #KenyaCoffee

KENYA: AFRICA'S MOST ADMIRED COUNTRY BRAND! Kenya has been recognized as Africa's "Most Admired Country Brand Contributing to a Better Africa" by Brand Africa in partnership with Gina Din Group. @MakeItKenya was honoured to accept this prestigious award on behalf of Kenya. This recognition is a testament to the resilience, creativity, and commitment of every Kenyan. Together, let's continue to Make it Kenya and transform our nation into a top global brand. #MakeItKenya

There's something special about our Kenyan flag bracelet. Worn by Kenyans and admired worldwide, it's a symbol of unity, patriotism, and Kenyan pride. Show off your #KenyanFlagBracelet and be part of the #MakeItKenya movement. #MadeInKenya

Kenya's flag bracelet is undeniably the world's favorite wristwear 🙌 Can't stop, won't stop loving it! Let's #MakeItKenya 🇰🇪