"The ability to reach consumers 24/7 should instigate brands to employ the tactics of a programmer versus a marketer," @tastemade's Jeff Imberman said. bit.ly/2LtvobP

While #Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform. bit.ly/3oOrnNk

Uber's update let businesses put their branding on coupons for food delivery and rides, giving them a way to create branded experiences that serve as another touch point with customers. bit.ly/3oVvXcQ

ICYMI: More than 1/3 of respondents think podcasts have too many ads, though a new report found no meaningful change in ad-skipping behavior. bit.ly/3m3Pupy

In working with brands on transactional programming, @tastemade is developing a formula that's entertaining, boosts sponsor awareness, and gives viewers a reason to respond with a direct purchase. bit.ly/2LtvobP

Comfort with mobile tech and agility around quickly shifting landscapes has helped Chipotle leverage its digital ecosystem, with great results it hopes to build on into 2021. #DiveAwards bit.ly/3qRpqBM

As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home, @appannie found. bit.ly/2VYDxH8

A landmark lawsuit filed by the #FTC pushes for #Facebook to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity. bit.ly/2W3p904

Amid historic challenges, Unilever continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce. #DiveAwards bit.ly/3m0yhxd

Haribo's pitch-shifting lens on Instagram makes grownups sound like kids, a transformation that's consistent with the candymaker's long-running campaign that shows adults enjoying gummy bears. bit.ly/3gunqu6

As others scrambled to respond to the movement for racial justice, @benandjerrys built on years of advocacy to go above and beyond. Our Activist Brand of the Year. #DiveAwards bit.ly/2JI1TT5

These companies and execs represent industry standouts in a year when campaigns were axed, budgets shrunk and marketers across categories had to do more with less. #DiveAwards bit.ly/3n372Dp