There are plenty of terrifying things in business
An empty pipeline
Clients disappearing
Your sales process leading you round in circles like the fucking hedge maze
Posting every week and still having no idea where the next client is coming from
And seeing as it’s Halloween week, this feels appropriately horrifying
Especially when you realise you’ve been doing the business equivalent of
ALL WORK AND NO PLAY
for months
Working harder
Posting more
Trying more things
But not actually building a repeatable way to get clients
That’s what tonight’s masterclass is about
How to make client acquisition simpler
More predictable
And considerably less like slowly losing your mind in the Overlook Hotel
Tonight at 7pm
Link in bio
Capeesh 🤌
PS- Room 237 still has a better conversion rate than some DMs
PPS- REDRUM is not a sales framework
PPPS- All work and no clients makes Moe a dull boy
_______________________________
There are plenty of terrifying things in business
An empty pipeline
Clients disappearing
Your sales process leading you round in circles like the fucking hedge maze
Posting every week and still having no idea where the next client is coming from
And seeing as it’s Halloween week, this feels appropriately horrifying
Especially when you realise you’ve been doing the business equivalent of
ALL WORK AND NO PLAY
for months
Working harder
Posting more
Trying more things
But not actually building a repeatable way to get clients
That’s what tonight’s masterclass is about
How to make client acquisition simpler
More predictable
And considerably less like slowly losing your mind in the Overlook Hotel
Tonight at 7pm
Link in the comments 👇
Capeesh 🤌
PS- Room 237 still has a better conversion rate than some DMs
PPS- REDRUM is not a sales framework
PPPS- All work and no clients makes Moe a dull boy
If your first instinct when business gets harder is to lower your price
You’re probably making the problem worse
Business needs margin
Margin gives you room to improve the service
Improve the delivery
Bring in better support
Fix weak points
Add more value
And then charge more because what you’re selling is genuinely better
Cutting the price does the opposite
Less profit
Less room to improve
Less value
More pressure
Eventually something gives
That’s the bit people miss
Charging more isn’t just about making more money
It gives you the ability to make the thing worth more
Price up
Value up
Service up
Not
Price down
Margin gone
Hope for the best
Capeesh 🤌
PS- Competing on price is a race with a very shit finish line
Every online form now asks how I heard about them. Through an increasingly irritating series of events. Next question.
Why does every hotel shower require an engineering degree and a willingness to risk third-degree burns?
Moe Choice retweeted
Being busy isn't a personality trait. Neither is telling everyone how fucking busy you are.
Moe Choice retweeted
Being a solopreneur is great until you realise the person responsible for every decision is the same idiot who ordered three desserts.
Moe Choice retweeted
I didn't become a solopreneur to build a business that needs a permission slip every time I want to leave the country.
Moe Choice retweeted
Why does every app need to know my birthday? You're a parking app, not my fucking father.
Moe Choice retweeted
I didn't become a solopreneur because I hate working. I became one because I hate being told how to work by people who are fucking useless at it.
Moe Choice retweeted
The 2 solopreneur superpowers that I cultivated
To get me to $50k months
1- Resilience
The ability to stand up and try despite my fears
Convinced that I will find a way no matter what
2- Enthusiasm
The ability to enjoy every single step
Despite the (perceived) judgement of others
Peace ✌️
PS - Which superhero do you most want to be?
PPS - Personally, I think they're all cunts
The 2 solopreneur superpowers that I cultivated
To get me to $50k months
1- Resilience
The ability to stand up and try despite my fears
Convinced that I will find a way no matter what
2- Enthusiasm
The ability to enjoy every single step
Despite the (perceived) judgement of others
Peace ✌️
PS - Which superhero do you most want to be?
PPS - Personally, I think they're all cunts
The goal isn't to become so successful you can finally enjoy your life. That's a pretty fucking stupid order to do things in.



