Moshe Levis

Lake Tahoe is a 10/10 for sunset tonight. High, scattered clouds over the lake to catch the color, sun goes down at 6:03 PM. Moab, La Jolla, LA and Charleston are 10s too. Full ranking: sunsetping.com/tonight I only get pinged when it's 8+. Free.

Santa Monica is a 10/10 for sunset tonight. High, scattered clouds over the water, sun goes down at 6:05 PM. Golden hour starts around 5. The pier or the bluffs at Palisades Park, either one works. Yosemite's a 10 too. My alerts stay quiet unless it's 8+. Tonight's full ranking: sunsetping.com/tonight

If you're paying for ads to find NEW customers, stop showing them to people who already buy from you. Upload your customer list to Meta as an audience and exclude it. Same budget, more new faces.

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." – Steve Jobs Local owners already have this advantage. You know your regulars by name. Put what they keep asking for in your ads.

Customer: "Do you have a website?" Me: "Yes!" Customer: "Great, I'll just call and ask you everything that's on it."

Instagram is testing 90-minute videos called "Features," with short Reels clips that link back to the full video. Local shop version: film one 3-minute "here's how we do it" video, cut it into 5 short clips, and let each one send people back to the full thing. teapawt.net/i/trending/21147540579…

Free local marketing most owners skip: post on your Google Business Profile once a week. One real photo and one line ("Fresh batch of X today" or "Booking for November now"). It shows up when people search for you, and it costs $0.

Halloween is Saturday. Local business owners, what's your plan? 🎃 Decorating the shop 🍬 Running a promo 👻 Hiding until November

One customer job can be a whole week of posts: Mon: the before photo Tue: you working on it Wed: the finished result Thu: their review Fri: the question they asked you, answered You don't need more ideas. You need to post what you already did.

"We have a strategic plan. It's called doing things." – Herb Kelleher, Southwest Airlines co-founder Small business version: stop planning the perfect ad. Run a $5 one tomorrow and learn more than a month of thinking would teach you.

Halloween costume idea for small business owners: "Fully staffed." Scariest thing anyone's seen all year.

Fanta's AI Halloween ad got booed in movie theaters this week. Lesson for local businesses: AI is great for drafting ideas, but people can tell when nobody real is behind it. A shaky phone video of your actual shop still wins. teapawt.net/i/trending/21147881137…

Best ad photo you'll ever take: your busiest moment. The line at the counter, the full parking lot, every chair taken. People trust a crowd. Snap it next time it happens and run it as your ad.

Before you spend another dollar on ads, call your own business like a customer would. Count the rings. Listen to the voicemail. If you wouldn't book after that call, no ad will fix it.

"Don't be intimidated by what you don't know. That can be your greatest strength and ensure that you do things differently from everyone else." Sara Blakely Most of the best small-business ads I've seen were made by owners who had no idea how ads are "supposed" to look.

Me after boosting a post for $20: refreshing the insights like it's election night. Results: 1,400 people reached, 3 likes, 1 of them was my cousin.

If your ad gets comments asking "how much?", don't reply "DM us." Put the price in the reply. Everyone else scrolling the comments has the same question and won't DM.

Big debate on X today: "buy a boring business like lawn care for $5-10K/month passive income." Owners who actually run one are laughing. Crew no-shows, angry customers, a truck that won't start. There's no passive local business, but there are ones with a steady way to get customers, and that's the part worth building. teapawt.net/i/trending/21145435602…

Be honest: when a new customer finds you, what do they check first? A) Google reviews B) Your Instagram C) Your website D) They ask a friend

"If people like you, they'll listen to you, but if they trust you, they'll do business with you." Zig Ziglar Local version: likes come from a funny post. Trust comes from showing up in the same feed, same face, every week.