MoveMarketCap 🌿

Taking home the first place prize in the DAOs and Network States track of the Hyperdrive Hackathon was @PubKeyApp! 🥇 PubKey Link allows users to fully control the gatekeeping of their Discord servers. Let's dig into this open-source winner! 🧵

With our team in Amsterdam for #Breakpoint2023, our regularly scheduled posts are on pause to focus on @SolanaConf content! And here's the last reminder about our side events list: events.blastctrl.com Stay in ctrl of your schedules and see you all soon! 😏

We strive towards mass adoption. 🌍 Our audiogram this week is of @mauricedotxyz speaking about BlastCtrl's mission and values with our friends at @compolabs. With #Breakpoint2023 around the corner, we're excited to meet teams building the future on Solana!

We're so close to #Breakpoint2023! We all know how overwhelming our calendars get during a conference. If you're coming to Amsterdam, it's a great idea to add the Side Events List to your phone's home screen for easy access during the crazy week ahead of us.

People are people. 🤝 Today's audiogram is of @venice1307 speaking about community growth with our friends @compolabs on a space last week. BlastCtrl can cover all your community needs from Discord setup to growth strategies and beyond. Feel free to reach out!

Ever wondered how to unlock the full potential of your @x account? This week's #BlastAcademy dives into the first step to achieve that goal: GATHERING AND INTERPRETING TWITTER DATA. Let us help you make your tweets and posts work smarter, not harder. Did you know you have access to the analytics of your account? Currently only available when logged into Twitter on desktop, navigate to the 3-dot menu on the left hand side and under “Premium” on paid premium subscriber accounts or under Creator Studio for non-premium accounts you will see “Analytics” From the main site, you can access the last 7 days of: - Impressions - Visits - Mentions - Followers - Number of tweets - And more If you want a deeper look, navigate to analytics.twitter.com Let’s explain what all this data is about… First things first, know your metrics: 1️⃣ Impressions: How many times your tweet is viewed on the timeline or in search results. 2️⃣ Engagements: Total number of times a user interacts with a post; this includes clicking (aka engaging) with a post in any way such as RTing, replying, follows, likes, etc. 3️⃣ Engagement Rate: Engagements divided by impressions. 4️⃣ Profile Visits: How many people open your profile from a tweet. 5️⃣ Mentions: Times your handle was included in others' tweets. Deep Dive on Engagements Engagements are multifaceted. Break them down: 🔹 Link Clicks: How effective are your Calls-to-Action (CTAs in marketing lingo). 🔹 Retweets: Measure of virality and endorsement. 🔹 Likes: Gauge of agreement or appreciation. 🔹 Replies: Engagement depth; fosters conversations. The Importance of Timing: When do your followers come alive? Morning bursts vs. nighttime reflections? EST vs. HKT? Use analytics to find when your audience is most active. Tailor posting times for max reach and engagement. The following graph has suggested global times by @SproutSocial. Know Your Audience (It’s probably global 🌍) 1️⃣ Demographics: Age, location, gender. 2️⃣ Interests: What topics resonate? 3️⃣ Activity Patterns: When are they online? Customize content based on your audience's persona. The Power of A/B Testing: A/B testing is when you compare two versions (A and B) of a marketing activation, be it an email, advert, or in this case X post. Which one performs better in terms of user engagement, conversion rates, or other key metrics helps marketers/creators make data-driven decisions by testing variations and optimizing for the most effective outcome. Sometimes the difference between the content in an A/B test can be as simple as keyword selection, image selection, or who you tag for instance. Some A/B testing ideas to refine and repeat with your content: 🅰️ Different tweet formats (poll vs. image vs. video). 🅱️ Varying Calls-to-Action 🅰️ Different posting times. Measure results, refine strategy. Iterative improvement is KEY 🔑 Third-Party Tools: Supplement @x's native analytics. Tools like Typefully, or using CMS platforms like Hootsuite or Hubspot, can give deeper insights: from optimal tweet length to how to reach beyond your followers. Typefully pulls data via API, and their analytics tool is pretty 🔥 Long-term; it’s a marathon, not a sprint. Do Weekly and Monthly reviews: 🔍 Spot growth trends. 🔍 Identify top-performing content themes. 🔍 Adjust strategy based on what's evolved in your audience and content performance. 🔍 Is your content driving the conversions you want? Link clicks? Followers? dApp users? Continuous Learning & Adapting: Stay updated! @x's algorithm and user behavior aren't static. Regularly revisit analytics, attend workshops, and keep an ear to the ground. Adaptability = growth. Becoming a pro on X is a blend of art & science. While intuition and creativity spark conversations, data drives decisions. Marry the two, and watch your @x journey transform. Ready to turn insights into actions?