Swedish/British Search Marketing Specialist. Photography is my creative outlet. βοΈSolar Farmer (66Mwh) so far βοΈ All posts my own.
Scandinavia mostly, UK also
Joined February 2009
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A fun evening with the @RankRanger Brand Ambassadors!
What an amazing @RankRanger Summer Party yesterday with a bunch of our awesome Brand Ambassadors!
@LukaszZelezny @jennyhalasz @schachin @NickLeRoy @simoncox @5le @MrStephenSumner @SearchDecoder
Next year we'll do it in-person!
Google just opened a platform that plugs a business's working functions straight into Search and Gemini.
Not a link. Not a ranking. A callable function, authorised by the user.
My fact-checked, living write-up on Google's Connected Apps:
stephensumner.com/blog/conneβ¦
Stephen Sumner π retweeted
Now we have more information from Accuranker. And it's not good:
"On the worst day, October 24, Google poisoned 40% of our first desktop fetches. After our checks, 3.2% of the desktop keywords in our sample still had a swapped page 1. The next day, desktop was under 1% again."
Accuranker posted more details on newer Google poisoning efforts against Google scraper tools accuranker.com/blog/poisonedβ¦
Stephen Sumner π retweeted
We just published some new research on a specific type of Google poisoning where they ignore the majority of the words in your query. This has been going on since early 2026, though it did spike in the last month alongside the rest of the poisoning.
We also updated our original post with data about page 2 and the poisoning problem is significantly worse than originally reported.
cc @rustybrick @lilyraynyc @glenngabe @brodieseo @CyrusShepard
Stephen Sumner π retweeted
Cloudflare has deployed default web application firewall (WAF) protections for newly disclosed PHP vulnerabilities before public disclosure. The rules use request and response signals to stop exploit attempts and prevent exposed data from reaching attackers. cfl.re/488w8dc
Weird all the US vs EU car posts, I can't think of a single car from the US I'd want really in the past 30 years, not car person anyway.
I'm starting to think we have more or less arrived at the day where "rank tracking" is not worth the effort or even relevance....
Google is aggressively poisoning search results to block scrapers, feeding trackers fake data that looks perfectly normal. SEO tools are struggling to keep up as Google prioritizes fighting AI bots over tracking services. If your data looks weird, you aren't imagining it.
By @rustybrick
seroundtable.com/third-partyβ¦
Just seen this.... gutting news π’, Nick was an industry legend. F*** cancer too.
So deeply sad to report that Nick Wilsdon @nickwilsdon has passed away - RIP
seroundtable.com/rip-nick-wiβ¦
Stephen Sumner π retweeted
Is she a Robot ?
Updated my 120-point AI Readiness Framework.
New: an unscored 7th step, the agent discovery ladder. Can an agent find, read and act on your site without a human?
Took my own site to Level 4 in a day. Not a ranking factor. Just the floor.
stephensumner.com/blog/ai-reβ¦
Stephen Sumner π retweeted
SEO is the HOTTEST skill in tech.
Look at these wild salaries:
β Anthropic: SEO Lead ($320K)
β Harvey: SEO/GEO Lead ($294K)
β J.P. Morgan: VP, AI/SEO ($190K)
β Stripe: Head of AEO & SEO ($315K)
β Amazon: SEO/GEO Manager ($185K)
β Adobe: Senior SEO Manager ($183K)
β TikTok: SEO/Web Growth Lead ($295K)
β Apple: Technical SEO Manager ($236K)
β LinkedIn: SEO & AI Search Lead ($233K)
β ElevenLabs: B2B SEO/AEO Lead (~$205K)
Ranking #1 never went out of fashion.
The 120-Point AI Readiness Framework | Stephen Sumner stephensumner.com/blog/ai-re⦠< HT @suganthan and @aleyda + others.