MusicPromoToday | MPT Agency 🥇

Late question: when did your fans last hear from you somewhere other than a social feed? An email, a text, a show? If you can't remember, that's this week's job.

Creators can now add up to 60 seconds of UMG and WMG songs to videos in Adobe Premiere mobile and post to Shorts, TikTok and Reels (personal use only). One more place fans pick a song. Is your best moment easy to find? Want a creator push around it? DM us. teapawt.net/MusicWeek/status/21176…

Selling merch or tickets with Meta ads? From Nov 12, a new Pixel setting matches ad views to purchases on the buyer's own device. On by default where eligible (not EU/UK). Reported sales can rise with no extra orders, so check your store too. Want us to look first? DMs are open.

Update: Meta pushed its new business terms back while it consults industry groups, so current terms still apply. Now run your release links through Meta's Sharing Debugger and check no 'block AI bots' plugin is killing your share previews. Checklist: musicpromotoday.com/meta-bus…

A holiday single runs on a 12-week clock: master done 12 weeks out, delivered at 10 so editors can see it, pitched at 8. Too late for this December? Start next year's now, or give last year's song a new acoustic version. Worked timeline: musicpromotoday.mataroa.blog…

People search TikTok for new songs. Now you can see how many of those searches you won: TikTok Search Ads show Impression Share and Top 1 Impression Share, per @sejournal. Low share? Check budget first, then bids. Want us to run your TikTok search ads? Send a DM. #TikTokAds

Most tour campaigns treat every city the same: one trailer, one ad set with the city name swapped in. Before each date, ask a better question: what does this city get that no other city gets? A local guest, a local reference, a pop-up. Our playbook: musicpromotoday.com/tour-cit…

Got a feature or a producer on your next video? YouTube now lets you add up to 10 collaborators to one video or Short. Their names and subscribe buttons show once they accept, and YouTube aims to recommend it to each collaborator's audience. Tag everyone. teapawt.net/YouTubeCreators/status…

Night question: which song in your catalog deserves a second campaign? Not the newest one. The one you still believe in.

Before you pitch a game, know this: Roblox runs a Music Top 100 chart for licensed tracks, ranked on how long people listen inside games and how many games use the song. One mid-sized game that fits your sound can go further than you'd think. More here: musicpromotoday.com/roblox-i…

Meta Ads Manager is adding Hook rate and Hold rate as built-in columns, per Performance Marketing World. Hook: did the first 3 seconds stop the scroll? Hold: did people stay? For music video ads, test three openings of the same clip before you scale one. Need a hand? DM us.

Release week went quiet? That's normal. A lot of songs find their people in weeks three to eight. Hold back a live take or an acoustic version, pitch again with the new angle, and watch which city is listening. Our short guide: musicpromotoday-guides.appwr…