@NFT_Nexusnode

Exploring the endless possibilities of Web 3.0 || 🌐💡 | Web3 UI/UX & Brand Identity Designer . Cofounder, The Creative Vault | Building Startup

 earth
Dribbble.com/isaiah_Odejide
Joined February 2023
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From strategy to Execution. SERIES 1/5. Before designing Offerly, I had to understand the business first. Who are we? Who are we building for? What problem are we solving? Where are the gaps? And what opportunity can the brand own? Here’s the strategy behind the brand 🧵
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OMG just hire a designer, what an embarrassment. Dear founders, let this be a very good example of how NOT to do it. Invest in your look if you don't wanna look like someone trying to save $40K - $50K while running a million dollar company. Pathetic. 💀
Marc Benioff
@BenioffOct 9
The era of Super Intelligence is here. AIForce is officially SIForce.
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I feel like we’re so focused on where we want to be that we forget to appreciate who we’re becoming. It’s just a couple of days until the end of the year. There’s still a lot to learn, build, and figure out. Give yourself some grace, pal. You’re still growing.
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A lot of people think creativity is about having more ideas. I think it’s more about noticing things other people overlook. A small detail. A weird interaction. A problem nobody talks about. That’s usually where the interesting ideas start.
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Took a little break from the timeline. Was down for a while, and honestly, it feels good to be back. Missed the previous Offerly branding series? Check them out on my page. Series 5/5 soon.
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Designers, your first idea is a starting point, not a commitment. The work gets stronger when you question your first direction instead of forcing it to work. Don't defend an idea just because it came first. Find the direction that makes the whole concept clearer.
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The imagery helped define Offerly’s photography direction, ensuring the visuals consistently reflect the brand’s purpose and personality.
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The logo gave it meaning. The colours and typography gave it character. The imagery brought the feeling to life. But what happens when the identity moves into the actual Offerly experience? That’s where Series 5 begins.
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A strategy is one thing. Making people feel it is another. I had the direction. Now, I had to turn it into a visual identity that felt like Offerly. From the logo to the colours, typography, and imagery, here's how I brought it to life.
Iam_Zay@NFT_NexusnodeSep 15
From Strategy to Execution. SERIES 3/5. The strategy gave me the foundation. Next was figuring out how all of it could translate into a visual direction for Offerly. This is where the brand started taking shape.
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Typography was one of the easiest ways to shape how Offerly should feel. → Clear, without feeling generic → Modern, without chasing trends → Confident, without feeling corporate The goal was simple: make every word feel as intentional as the product itself.
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Colour was one of the decisions I wanted to get right. For Offerly, I chose a palette that reflects progress, possibility, and confidence while keeping the brand clear, modern, and approachable.
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A logo isn't just a symbol. It needs to work wherever the brand shows up. For Offerly, I explored how the primary and secondary logo would support different layouts and touchpoints while keeping the identity consistent. Here's how I approached the logo system.
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From Strategy to Execution. SERIES 3/5. The strategy gave me the foundation. Next was figuring out how all of it could translate into a visual direction for Offerly. This is where the brand started taking shape.
Iam_Zay@NFT_NexusnodeSep 10
From Strategy to Execution. SERIES 2/5 Understanding the business gave me the direction. Now I had to define what Offerly should stand for, what it should promise, and the principles that should guide the brand. Before designing how Offerly looks, I needed to define what it means
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With a clearer direction in place, I started exploring how everything could come together visually. The moodboards helped narrow the possibilities until one direction felt right for Offerly. That direction became the foundation for what came next.
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The strategy gave me the direction. The exploration helped me find the visual language. Now it was time to turn that direction into the Offerly identity.
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From Strategy to Execution. SERIES 2/5 Understanding the business gave me the direction. Now I had to define what Offerly should stand for, what it should promise, and the principles that should guide the brand. Before designing how Offerly looks, I needed to define what it means
Iam_Zay@NFT_NexusnodeSep 6
From strategy to Execution. SERIES 1/5. Before designing Offerly, I had to understand the business first. Who are we? Who are we building for? What problem are we solving? Where are the gaps? And what opportunity can the brand own? Here’s the strategy behind the brand 🧵
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Once the positioning and promise were clear, I needed to define what Offerly should stand for. Not just how it should look, but the principles that should guide the product and the brand. Clarity. Intelligence. Progress. Empowerment. Humanity.
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This is what Offerly stands for. Not just helping people create better CVs, but making the entire career journey feel simpler, smarter, and more actionable. Built around one goal: Helping people move forward with confidence.
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