NSE Centre for Behavioral Science (@NSE_CBS) header
NSE Centre for Behavioral Science (@NSE_CBS) profile picture

NSE Centre for Behavioral Science

@NSE_CBS

The NSE Centre for Behavioral Science @IIMAhmedabad, uses behavioral insights for cutting edge management research. Contact us at: [email protected]

 IIM Ahmedabad
tinyurl.com/2vz3n9ej
Joined June 2021
  • Tweets223
  • Following118
  • Followers249
35Media
Photo by NSE Centre for Behavioral Science (@NSE_CBS)Photo by NSE Centre for Behavioral Science (@NSE_CBS)Photo by NSE Centre for Behavioral Science (@NSE_CBS)Photo by NSE Centre for Behavioral Science (@NSE_CBS)Photo by NSE Centre for Behavioral Science (@NSE_CBS)Photo by NSE Centre for Behavioral Science (@NSE_CBS)Photo by NSE Centre for Behavioral Science (@NSE_CBS)Photo by NSE Centre for Behavioral Science (@NSE_CBS)Photo by NSE Centre for Behavioral Science (@NSE_CBS)Photo by NSE Centre for Behavioral Science (@NSE_CBS)
In our recent behavioral nook hosted by Vishwath S, we held a discussion on buying behavior of retail investors. Investors are prone to narrow framing within their buy days rather than their entire portfolio which is inefficient diversification. (1/3)
1
1
215
This idea was inspired from Gathergood et al. 's 2023 paper where they contrast Naive Buying Diversification (narrow framing) to Naive Portfolio Diversification (portfolio framing) and prove narrow framing occurs in significant proportion. (2/3)
1
183
We discussed the narrow framing tendencies of investors, especially new investors, and how to encourage investors to engage in portfolio framing.   #behavioralscience #nsecbs #investor (3/3)
Image from NSE Centre for Behavioral Science (@NSE_CBS)
175
At our recent behavioral nook, we conducted an activity on the actor-observer asymmetry. We discussed evidence contradicting the construct and identified reasons why ideas remain popular despite overbearing evidence to the contrary. #behavioralscience #nsecbs #attribution
Image from NSE Centre for Behavioral Science (@NSE_CBS)
Image from NSE Centre for Behavioral Science (@NSE_CBS)
2
167
It was a pleasure to demonstrate the applicability of behavioural insights to solving business challenges @VibrantGujarat. To those who took the time to visit our stall, thank you! We also thank the @IIMAhmedabad PR team for this platform. #VibrantGujarat2024 #behavioralscience
1
115
Come visit #CBS at #VibrantGujarat2024 Global Trade Show today! 📍Hall 11 (P57-58), Exhibition Ground, Sector17, Gandhinagar Meet our team, participate in a demo of our instruments (@TobiiTechnology Glasses 3, BrainProducts EEG system) & engage in stimulating conversations💡
Image from NSE Centre for Behavioral Science (@NSE_CBS)
1
138
NSE Centre for Behavioral Science retweeted
The BE Hub (@behavecondotcom) profile picture
The BE Hub@behavecondotcom9 Jan 2024
BE.com Classic: The Three Laws of Human Behavior behavioraleconomics.com/the-…
4
5
741
Can you answer this question? During WW2, the military studied planes that safely returned from combat. The wings, tail & centre of the body were frequently damaged. Based on this information, where should extra armour be added to the plane? (1/3) #BehavioralScience #aircraft
1
75
If you answered that armour should be added to the wings, tail, and centre, then you have fallen prey to the survivorship bias. This is a logical error that involves focusing only on cases that have survived a selection process. What other examples can you think of? (2/3)
1
48
more replies
Read more: britannica.com/science/survi… Interviews shot by Eshita Sharma. Video concept & editing by @_KathrynSam_ Image of plane with damage from commons.wikimedia.org/wiki/F… by Martin Grandjean, McGeddon, & Cameron Moll. Used under CC BY-SA 4.0 (license: creativecommons.org/licenses…) (3/3)
Survivorship bias | Definition, Meaning, & Examples | Britannica

Survivorship bias | Definition, Meaning, & Examples | Britannica

Survivorship bias, a logical error in which attention is paid only to those entities that have passed through (or “survived”) a selective filter, which often leads to incorrect conclusions. In...

britannica.com
52
NSE Centre for Behavioral Science retweeted
Penn Medicine (@PennMedicine) profile picture
Penn Medicine
@PennMedicine12 Dec 2023
Many women remain overdue for their mammograms even when they receive an order from their doctor. But a “nudge” that prompts patients to schedule their own screenings that was studied by @PM_Innovation resulted in significant change. spr.ly/6012ROj7A
1
2
1
7
2,314
NSE Centre for Behavioral Science retweeted
Beyond Nudge Consultancy (@BeyondNudge) profile picture
Beyond Nudge Consultancy@BeyondNudge11 Dec 2023
✨🧠 Presenting Capsule #3 of the #TheBrainCapsules Series, your weekly brain vitamin! 🧠✨ Did you know we're more likely to follow a crowd's actions, even if they're against our better judgment? A thread (1/7)
Image from Beyond Nudge Consultancy (@BeyondNudge)
1
3
6
475
What's in a shape? Does food taste different in different shapes? Do the edges of your table impact the way you work? From product design to work environments, the power of form extends beyond aesthetics. Read more to find out about the subtle influence of shapes. (1/5)
What's in a shape? How shapes influence perception & decisions

ALT What's in a shape? How shapes influence perception & decisions

1
1
1
78
more replies
Source: doi.org/10.1016/j.jenvp.2020… (4/5)
Surrounded by shapes Contours are an aspect of the physical environment that are sometimes ignored. Ceilings, the edges of furniture, window frames, and objects around us can all be angular or rounded. One study found that a rounded physical work environment encourages more divergent creativity - the ability to generate ideas - while angular environments encourage more convergent creativity - the ability to integrate and synthesise ideas.

ALT Surrounded by shapes Contours are an aspect of the physical environment that are sometimes ignored. Ceilings, the edges of furniture, window frames, and objects around us can all be angular or rounded. One study found that a rounded physical work environment encourages more divergent creativity - the ability to generate ideas - while angular environments encourage more convergent creativity - the ability to integrate and synthesise ideas.

1
39
Sources: doi.org/10.1111/j.1467-9280.…; doi.org/10.1016/j.jenvp.2020…; doi.org/10.1093/jcr/ucv049 (5/5)
Why shapes? Why do shapes influence behavior in these ways? It is hypothesized that humans evolved a tendency to avoid sharp angles, which are threatening, and to prefer round, blunted environments, which are non-threatening. Additionally, when people process information, such as brand information, they generate mental images. Shapes influence the kind of imagery that is generated.

ALT Why shapes? Why do shapes influence behavior in these ways? It is hypothesized that humans evolved a tendency to avoid sharp angles, which are threatening, and to prefer round, blunted environments, which are non-threatening. Additionally, when people process information, such as brand information, they generate mental images. Shapes influence the kind of imagery that is generated.

34
We conducted the first Activity Series of the Behavioral Nook where a mix of @IIMAhmedabad PhD students, RAs, and AAs from diverse backgrounds attempted to solve a real-life Behavioral Science problem. (1/5)
introduction to the case

ALT introduction to the case

group picture

ALT group picture

eye-tracker demo

ALT eye-tracker demo

discussion

ALT discussion

1
2
66
more replies
Find the link to the original case study here: cowryconsulting.com/case-stu… (4/5)

case studies - Cowry

Browse Cowry's case studies — real results from behavioural science applied across finance, retail, travel, health and more.

cowryconsulting.com
1
1
33
The Behavioral Nook is an informal forum open to all @IIMAhmedabad community members (and visitors). We discuss Behavioral Science concepts and their real-world applications and aim to spread our enthusiasm for Behavioral Science with the rest of the community. (5/5)
1
31
Load more