“The advantage to a PLG strategy is it creates opportunities for sales by leveraging the product to qualify the opportunity, and allows to improve marketing messaging by getting product insights on what leads engage with” – Dave Macken #TMG2021 #justoneconference

“Marketing and Product need to go on the field alongside Sales to hear the customer needs first hand. But through observation, you also identify unarticulated needs.” – Fiona Cresswell #TMG2021 #JustOneConference

“Where marketing shines is to attract the customers who are out of market and get them ready for a sales conversation. Bring them at the right time to increase sales conversion.” – @MJFriedberg #TMG2021 #JustOneConference

So much hard work over the years to support our industry So much deserved @NZTechIA @graememuller #HTANZ @TMGroupNZ #techmarketing #nztech

Insightful #tmg19 panel on sales & #marketing alignement. My main takeaway is from @dont_stopnow: “workshop together customer personas & journey, establish together definitions & SLAs, measure performance off the same data set.”

When technology brings you @SavIsSavvy to the room... not as good as having Sav in person but very very close!! #cx #tmg19

Only 1 month to go before our inaugural #tech #marketers conference. Looking forward to hearing @LinkedInExpert & her #Linkedin #marketing ninja tricks with the amazing @TMGroupNZ community buff.ly/2RrlRPw #nztech

What happens when you take the teens to a Xmas function? Lovely to catch up my fellow #tech #marketers @TMGroupNZ