Global leaders in LIVE, identity-free targeting.
London, United Kingdom
Joined October 2009
- Tweets537
- Following224
- Followers331
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Nano Interactive retweeted
As cookies faded into the past, @NanoInteractive's intent targeting & contextual insights shape the future of performance measurement. By blending tech with proven strategies, brands can drive ROI while protecting consumer privacy.
Read more: buff.ly/4gVaoEj
#ad
Nano Interactive retweeted
Latest piece on current trends…
Intent, Context and Attention: 3 Signals Helping Brands See in the Dark streetfightmag.com/2024/09/2…
Nano Interactive retweeted
Context is core to A I & is exactly what almost all data and analytics presented to decision makers lack.
The leap forwards being made combining context and data is a sea change.
This is before we even get to agentive decisions and actions that are also being revolutionized.
Nano Interactive retweeted
AdTech companies take note. Hashing is not the same as annonymising data.
Companies should not act or claim as if hashing personal information renders it anonymized. FTC staff will remain vigilant to ensure companies are following the law and take action when the privacy claims they make are deceptive. Read @TechFTC's latest post ⤵️
Nano Interactive retweeted
Browser cookies are 30 years old and it is only now that their impact on privacy is being addressed even though it was an issue from day 1.
In 2001 per this article 67% of Americans cited Online Privacy as a bigger concern than crime (55%).
Nano Interactive retweeted
Why signal loss doesn’t need to mean stumbling in the dark
By Vanessa O’Connell, Head of Marketing Communications, @NanoInteractive
newdigitalage.co/programmati…
Nano Interactive retweeted
CNIL research on post-cookie solutions - warnings for retail media and identity: "Identity reconciliation is a major issue. The CNIL will be particularly vigilant in ensuring the compliance of these developments." cnil.fr/fr/publicite-en-lign…
Nano Interactive retweeted
🚨 SCOOP 🚨 Google's chief privacy officer is out after 13 years at the company.
Google is also retiring the role.
Matthew Bye, Google’s head of competition law, is also gone after 15 years.
Huge exec departures during turbulent times.
forbes.com/sites/thomasbrews…
Nano Interactive retweeted
Today, @NanoInteractive has released the findings from its Gen Z panel survey, which sheds light on Gen Z’s priorities and concerns, with self-discovery, wellbeing, and lifestyle core to their day-to-day despite financial constraints. exchangewire.com/blog/2024/0…
Nano Interactive retweeted
Knowledge on Identity Solutions? No stress!
*and no BS 😉
Get the complete deck of "Calling BS On Identity: An In-depth Guide To Identity Solutions” presented by @UofDigital’s founder & CEO Shiv Gupta (@airgups23) at the 2023 AdMonsters Ops conference in NYC. Learn how & why the identity landscape is changing and how to prepare for an uncertain future.
3 🔑 Takeaways from "Calling BS on Identity" Deck:
👤 Identity = Addressability: Crucial for targeted advertising & generating revenue. 📊
🔒 Privacy Changes Ahead: With regulations & tech shifts, 70% of ad opportunities may become non-addressable by 2024. 🛡️
♟️ Diverse Strategies Needed: Futureproof your approach with a mix of solutions & constant optimization. 🔄
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Full deck 🔗 here👇🏽
learn.uof.digital/student/pa…
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And if you’re interested in upskilling your team, email us at ([email protected]) to learn more about our enterprise educational solutions.
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#LearningIsFutureProof💡
#DigitalMarketing #AdTech #PrivacyRevolution
Nano Interactive retweeted
Had not seen this slide before on upcoming IP masking in Google Chrome (h/t @rustybrick).
Huge implications for fingerprinting but especially Geo targeting which hits RMNs and Shopper Marketing especially hard.
Nano Interactive retweeted
This is only a pause.
The @IABTechLab maintains that the 3PC will eventually disappear. We continue to advocate for a portfolio approach to addressability. This delay should not be an excuse for the digital advertising industry to be complacent. We must continue to innovate privacy-preserving addressability & measurement solutions while working with Chrome to improve upon the critical shortcomings of the Privacy Sandbox. privacysandbox.com/intl/en_u…
Nano Interactive retweeted
Letters from the ICO have been falling on the doormats of the all the top UK digital publishers. ‘Reject All’ buttons on the first layer of the CMP is a prerequisite. Nicely timed before next weeks ICO-CMA workshop on Online Harms🍿
Nano Interactive retweeted
According to a survey of 2,036 UK adults commissioned by @NanoInteractive, consumers are 58% more likely to mask their data on mobile than desktop
ow.ly/jGcc50Q4Won
Nano Interactive retweeted
ID_less targeting in digital ads powers up as @NanoInteractive partners with @PubMatic ...
#adtech #cookieless #advertisingsolutions
mediashotz.co.uk/nano-intera…
Nano Interactive retweeted
Our new partnership with @NanoInteractive provides greater choice for buyers, as Nano’s AI intent-driven contextual targeting solutions are made available directly to PubMatic clients for the first time. Learn more via @exchangewire: exchangewire.com/blog/2023/1…
Nano Interactive retweeted
Our new partnership with @NanoInteractive provides greater choice for buyers, as Nano’s AI intent-driven contextual targeting solutions are made available directly to PubMatic clients for the first time. Learn more via @exchangewire: exchangewire.com/blog/2023/1…
Nano Interactive retweeted
Live targeting platform @NanoInteractive has announced a new partnership with @PubMatic, to deliver ID-free targeting.
exchangewire.com/blog/2023/1…
Nano Interactive retweeted
Preparing for the post-cookie world: Less than a third of marketers have a “robust measurement system” in place.
Our survey finds that just 8% of marketers say they are “fully prepared” for changes to tracking.
econsultancy.com/third-party…
Nano Interactive retweeted
It’s the Soho Sessions again! Our first team to pitch are our friends from @NanoInteractive
