User Experience (UX) strategy, design and evaluation consultants. Usability testing, Customer Carewords, user-centred design & top task identification.
Ottawa, Canada
Joined September 2008
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Scott retweeted
More than once, inheriting a team, I was told I needed to manage out known underperformers.
Every time, what I saw was that the designers were capable, talented. But they were working in a suboptimal context.
Improving the environment improved the work. – at Berlin, Germany
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Scott retweeted
EVENT ALERT: Join @hodanomaar on March 23 as she talks with @benbendc about his new book, "Human-Centered AI: Ensuring Human Control, Enhancing Human Performance." datainnovation.org/2022/03/b…
Scott retweeted
I converted Tesla’s safety report numbers…
From:
miles between collisions
(where more miles per accident is better)
To:
number of traffic accidents per thousand drivers per year
(where fewer accidents is better) 👀
I don’t know about you, but I’d rather be in a Tesla.
$TSLA
Scott retweeted
At the end of the first half of the year, I am happy to share my reading list for the Applied #BehavioralScience fans ! A lot to learn with insightful authors 👍
@BVANudge_Unit
Scott retweeted
Come on....you know you want to....come join our team and great department! #TCDigital #TCFutureReady
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Scott retweeted
Resolution for #highereducation in 2021: seriously reduce #website bloat.
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Scott retweeted
“no more paper forms & faxes
no more confusing and hard to find govt services
no more having to call and wait on hold
no more complicated logins with credentials that are easy to forget
and for the majority of Cdns, no longer having to file taxes for yourself” @JoyceMurray #fwd50
ALT Alistair Croll and Joyce Murray discussing the FWD50 conference.
Scott retweeted
Professions that are more effective “change agents” than startups founders or employees:
- teachers
- public defenders
- civil engineers
- scientific researchers in any field no matter how niche
- historians
- nurses (just ask Arnold Schwarzenegger)
- journalists
Scott retweeted
The purpose of Top Tasks Management is to reduce complexity by identifying what really matters to customers.
articles.uie.com/focusing_to…
Scott retweeted
NEW EPISODE of World Wide Waste with @gerrymcgovern is out!
In this episode Gerry speaks with the brilliant @jmspool.
Go grab a cuppa, and sit back and enjoy this! Two great minds.
#ux #design #podcast #hcd
thisishcd.com/episodes/jared…
Scott retweeted
In other words, abandon the misleading funnel bit. Especially everyone who over bought test names that never matched profile of anyone likely to enroll.
Scott retweeted
Oh, look: Even the Harvard Business Review, which published the seminal article on NPS in 2003, is now saying it’s not a good measure of anything: hbr.org/2019/10/where-net-pr…
In case you needed more evidence.
Scott retweeted
Our Top Task research with potential students says the same thing... finding the academic program(s) if interest and learning about cost are tasks new visitors most want to complete. Few make it easy enough. #highereducation #contentstrategy #websitedesign
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Scott retweeted
ICYMI: did you know @CanUXconf is putting together a Canadian State of UX Report in 2018? Take the 4-5 minute survey at canux.io/2018survey
Bonus: (optionally) if you leave your email address, you'll be entered in a draw for a free ticket to this year's #CanUX conference
Scott retweeted
For those who might have missed it the recording of the latest Blackmetric webinar "Digital Transformation or ‘Digital as Usual’?: The Power of a ‘Top Tasks’ Approach" with @gerrymcgovern is now available to watch online.
#baot
blackmetric.com/2019/04/30/w…
Scott retweeted
Social media platforms must be held accountable for the hate speech & disinformation we see online – and if they don’t step up, there will be consequences. We launched Canada's new Digital Charter today to guide our decisions, learn more about it here: bit.ly/2YGiTuu
Scott retweeted
When we write copy for our sites we start from the wrong premise. We start by asking what we want to say rather than what users want to know. That is why I love top task analysis. It focuses us on the right things. Excerpt from my Masterclass: boag.me/2n52Eqj #cro
Scott retweeted
eBay users who rated their experience in the highest quintile purchased 2x as many items and spent 3x the money as those in the lowest quintile. ow.ly/7WOs30ooajH
