PR Signal: turn operational data into journalist-ready pitches. Benchmark against real industry research, not generic templates. https://xitter.cf/t.co/ZArJErWpwW
Washington, D.C. (DMV area)
Joined September 2026
- Tweets12
- Following0
- Followers1
- Likes2
1/ Your board says you need earned media. You’ve never pitched a reporter. Now what? 3 things founders can do this week 🧵
4/ Find the journalists already covering that trend. Don’t pitch your company. Offer your data as a source.
3/ Benchmark it against outside research. A number alone isn’t a story. The comparison is what makes it newsworthy.
2/ Look at what your data says about the industry you’re disrupting: shifts in demand, pricing, behavior, timing. Reporters can’t get that anywhere else.
Journalists don't cover your growth numbers.
They cover what your data reveals about your industry.
Two very different companies, one playbook 👇
That's the playbook behind PR Signal, built so any founder can find the story in their data: neoncommspr.com/pr-signal
PR tools have been reactive for years. A story breaks, a competitor gets covered, then you find out and scramble. By then the reporter filed and moved on.
Monitoring isn't story-finding. One tells you what happened. The other tells you what to pitch before anyone else does.
Journalists don't cover companies. They cover industries. PR Signal reads your operational data (not your financials), benchmarks it against what's already out there, and finds the story angle already forming — then hands you a report and pitch ready to send.
#PRTech #StartupPR
Your company is sitting on operational data a reporter would build a story around. You'll never notice because you're too close.
The pattern that looks routine to you is exactly the signal a journalist needs and can't get from anyone else.