Nick Brackenbury retweeted
Even if you're not in marketing, you should read this post from the former CMO of Nike. It details Nike's transition from a brand-driven demand creation engine to a data-driven performance DTC model that relied primarily on sales on Nike.com.
The results?
After the release of Nike's Q2 2024 financial results, they lost 25B in market cap in a day, and shares hit their lowest since 2018. Decling -32% since the beginning of 2024. Ouch.
Here is my favorite excerpt:
"Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money."
Will marketing see renewed interest and perhaps even a renaissance in brand advertising? For Nike's sake, I hope so.
linkedin.com/pulse/nike-epic…
Nick Brackenbury retweeted
See you tomorrow at the Builders Merchants Federation (@bmf_merchants) 2024 Digital & Technology Forum! 🛠️📱
NearSt CEO, Nick Brackenbury will be kicking things off at 10:20am by sharing his insights into The Local Future of Online Retailing 🔮
See you there! 👋
Nick Brackenbury retweeted
From 0 to 200,000 daily views 🚀📈 Leyland unlocks its potential on Google!
Before teaming up with NearSt, their 33 stores' stock was invisible online.
“Now, anyone searching locally will find us...” - Naivasha Elworthy, Leyland SDM Marketing Manager
hubs.la/Q02yf2TS0
Nick Brackenbury retweeted
See you at the @ScotGrocersFed Annual Conference this week! 🏴 🛒
You’ll find Archie Breakspear and Joseph Wiseman on the NearSt stand (C14).
Nick Brackenbury will also be on stage speaking about what the local future of online retailing looks like 🙌📍📱
Nick Brackenbury retweeted
Instant grocery delivery should never have existed. I hope the fad is over dlvr.it/Ssd84F
Nick Brackenbury retweeted
Did you know that 55% of shoppers check if a product is in stock before visiting? If you're an indie and your stock isn't showing up when they do, you’re effectively invisible. Let’s change that.
Go to near.st/visible to learn more and get £50 of free ads credit. #retail
Nick Brackenbury retweeted
Did you know that 55% of shoppers check if a product is in a shop before visiting? If you're an independent shop and your stock isn't showing up, you’re invisible to them. Let’s change that.
Learn more and get £50 free ads credit at near.st/visible #InvisibleWeek #Retail
What an event, and honoured to be invited! #retailtech #diysummit
"50% of local searches end up in a store visit in 24 hours"- Nick Brackenbury, Co-Founder & CEO of NearSt, during his presentation "The Local Future of Online Retailing".
#diysummit #diy #homeimprovement #networking #visionsofdiy
If you actually care about the environment, Stop. Buying. Fast. Fashion. Governments + business can only regulate & incentivise so much. We as shoppers and consumers (a word I hate, but fits perfectly here) need to take responsibility for our actions. apple.news/ArOyh3FVVRw2a4Ku2…
Nick Brackenbury retweeted
Want to know why Retail Week chose us as a Top 3 Startup of 2023? Come and find out at Retail Technology Show, we’re at stand 5E3! 🙌
Our tech helps retailers show their in-store SKUs in Google to help your customers find products “near me.”📲📍
#RTS2023 #RetailTechnologyShow
Very on-point perspective; we, the people, usually get the governments we deserve. Pretending we're all saints and it's always someone else's fault (typically a politician's) only deflects and prolongs our problems.
While UK ministers make tub-thimping speeches here in Davos about Britain's success, the truth is relative decline and we should recognise this
BTW - no one here cares about the UK anymore
We, the people, are to blame for Britain’s economic woes ft.com/content/2f835691-2824…
"How We Learned to Be Lonely" is such an important and concise look into the loneliness epidemic caused by the pandemic, that most people overlook on autopilot. Thank you @arthurbrooks for shining a much-needed light on this. theatlantic.com/family/archi…
Nick Brackenbury retweeted
Ever so accurate.
"Every winter, fresh snow reveals how much we’ve over-designed our streets & roads for cars, making them faster & more dangerous, & how much space we could reclaim for people & public life" via @fietsprofessor
#ChatGPT helping me answer the most pressing questions in life (with surprising creativity and thoughtfulness) 🐎🦆
To quote one of our investors who summed the deal (and entire market context) up perfectly: "this is like two drunks propping each other up...". #qcommerce #gorillas #getir
sifted.eu/articles/getir-gor…
@virginmedia Restarted Hub 3 earlier after receiving email about speed upgrade. Now it’s flashing green power + green connection lights on a loop (via red connection light). Was flawless last 15 months until restart. Pls advise. Have also tried community.virginmedia.com/t5…
How many different charts showing the massive damage #brexit is doing do we need to see before we can start seriously talking about rejoining the EU? youtu.be/wO2lWmgEK1Y
The past two years have been tough for maintaining a sense of community in the startup world while everything was remote, but over the past two days the team @SVC2UK and @londonpartners have smashed it with their Scale Up Club CEO Summit. Community is back! 🙌
Thank you @scoutu @janetcoyle2 @andrewtibbitts and your teams for the invite and for really bringing the startup community back to it's connected best in London 🙏🙏 #SVC2UK