London Welsh. Technology enthusiast.
London
Joined January 2009
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I’m proud of how IAS and digital advertising has come together and innovated like never before. This week, I spoke exclusively with @CityAM, highlighting what a rollercoaster year it has been and what’s in store for 2021. cityam.com/exclusive-it-take… #DigitalAdvertising – at United Kingdom
We might have had similar weather to what we'd have experienced in Cannes this year, but it's not quite the same, is it? Here we summarise the conversations we might have had this year instead 🇫🇷
Missing @CannesLions? Us too! Here's what we could have been talking about on the Croisette with you this year ⛵ insider.integralads.com/uk/n…
Nick Morley retweeted
Getting brand suitability right is super important right now - for FMCG companies, says @nickmorley, it can make a huge difference to your success. Read on, in @warceditors 👇
warc.com/newsandopinion/opin…
Nick Morley retweeted
IAS is in the final round of @aripap's #adtechmadness! To mark the occasion, IAS will donate $1 for every vote we receive today to the Loveland Foundation, (up to $5k). Go vote for IAS to have a little positive impact while participating in the fun/madness.
There can only be one!
@InMobi vs @integralads, nothing more to say. #adtechmadness championship on the line.
47%InMobi (Mobile)
53%IAS (Data)
21,515 votes • Final resultsIn my latest piece for @WARCEditors I talk about #brandsuitability and why it's so incredibly important right now. Have a read! warc.com/newsandopinion/opin…
We just launched a new research piece looking at the importance of context for UK consumers. Have a read, below.
insider.integralads.com/uk/c…
In my latest post on the IAS Insider, I share some thoughts and advice in response to the @The_IPA Bellwether Report that was released earlier this week insider.integralads.com/uk/i…
There has been much discussion about the use of COVID-19 related keyword blocking. This blog post addresses that, as well as how to manage your brand safety strategy at this time. insider.integralads.com/uk/k…
To capture the attention of potential explorers, maximum visibility and strong branding is key. I discuss how to achieve an effective digital marketing strategy in @travolution
travolution.com/articles/114…
Nick Morley retweeted
"Brand suitability will become the new gold standard" - @integralads' managing director for Northern Europe, Paul Nasse, discusses the key trends, technologies, and challenges media professionals can expect this coming year
mobilemarketingmagazine.com/…
Nick Morley retweeted
"Advertisers *must* focus more on contextual targeting" - read @nickmorley comments about the timely topic of brand suitability in @TheDrum
thedrum.com/news/2020/01/31/…
The six things set to shake up the marketing industry in 2020, according to, well, me! Have a read of my thoughts on @WARCEditors
warc.com/newsandopinion/opin…
Some good news to end the day - the @ad_association and @WARCEditors Ad Spend report shows positive news for 2020. My comments on what this means in @exchangewire
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Great to speak at the @IABUK Trust event last week, thanks for having me!
“The Rosetta Stone has been at the British Museum since 1802 - almost as long as we’ve been talking about trust in advertising.” Chuffed our EMEA MD, @NickMorley, was awarded "quote of the day" at last week's @IABUK Digital Trust event!
iabuk.com/news-article/digit…
Nick Morley retweeted
Don't miss @NickMorley, our MD, EMEA, speaking at the @IABUK Digital Trust Forum next week 👍
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I'm pretty sure none of us want a real life 'fraud' nightmare before Christmas, so I've listed some ways to avoid this in the @integralads blog - have a read
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.@integralads announce the acquisition of @Admantx, the leading provider of contextual intelligence for advertising. This is a very exciting announcement for us as we continue to grow globally
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Very proud of the @integralads CS team who are nominated for the @exchangewire "Best Client Services Team" award - good luck for tomorrow, all! integr.al/2Xvi1JS
Nick Morley retweeted
We're here in Düsseldorf and our Bots & Breakfast IAS Masterclass has just started! If you haven't been able to make it to one of our Fraud Roadshow events, you can read some top tips on how best to protect your digital investment from fraud here: integr.al/3445tvq
Nick Morley retweeted
Our fantastic speakers are presenting on all things programmatic at tomorrow's @IABEurope Virtual Programmatic Day! Tune in from 1pm: integr.al/32VJSnC
