today is exactly 2 years since I started writing on X. I'll be completely honest — it actually started when I was at a pretty low point. probably one of the lowest moments in my life. august 2023. externally, everything was great. I was in Sicily at my girlfriend's family home. we had just survived the record heatwaves of European summer. enjoying the beauty of the island, eating fresh Sicilian mouth watering food, swimming in the pristine turquoise waters. but inside, I was stressed. worried. confused. I was coming down to my last few digits in my savings. our startup crashed earlier in the year and failed to raise funds. my freelance writing gig on upwork wasn't brining a lot and I was hating it. I was interviewing for product manager jobs at startups and it all just felt so suffocating. I didn't want to be in another job I'd hate, but I didn't know what else I could do. I had a sense I could figure something out on my own, but I didn't know what that would be. after a few honest conversations with a friend, Chiara, and of course myself something started to click. the job was of course the "known" way. something I'd done before. but I knew that soon enough I would feel dead in it again and want to quit. building my own business felt scary but I knew it was something for me. I didn't want to do a vc-backed startup anymore. I wanted to build my business on my own terms with a healthy cashflow. and that's when I started having aha moments. I'd been having this idea I called "The Wisdom Project" that I wanted to build. but I wasn't quite sure how I would make it happen and how i'd earn from it. these were my notes word by word from that time: I have an idea. I want to build a "wisdom project", a kind of knowledge hub. It's primarily living online and it collects the best wisdom out there from various discipline and teachings — it's humanistic, philosophical, psychological, spiritual and poetic. I think it should operate as a business and then it might have a non-profit foundation side too. Business wise I am thinking primarily an educational business — for instance in the long run it could offer courses / certifications for people that want to or are already working as coaches, therapists, facilitators for personal and spiritual growth. For example, one course could be Shadow Work from Jungian perspective. There's also a really beautiful and sleek design, and beautiful curation of imagery and visual elements. It's not only insightful from verbal content but also pleasant aesthetic experience. I had a hunch. I just needed to pursue it. The moment I decided that was it, I am going for it, everything began to shift. I felt excited. Inspired. Ideas started to flow. I had a vision and even if it wasn't 100% crystal clear, I knew this felt right. More right than those product manager job interviews. So I went all in. Instead of going for the Wisdom Project name, I opted for building my own transpersonal brand. And that's how @NikHuno on X was born. I started with X because I enjoyed writing and I felt I would find more like-minded intelligent people here that can appreciate depth. In the first weeks, I was obsessed with my business. Figuring out how X algorithm works, studying copywriting, learning from @dagorenouf how to grow on X, watching as many videos as I could to learn, starting my first Spaces where I was the only person speaking to myself. (ps fun fact, my lonely space recording got picked up by @SpiritualInt, an account that was much bigger than mine at the time, who then invited me to co-host a space together — a lesson in pursuing your curiosity) I went to Bulgaria afterwards where I went into deep monk mode and spent most of waking hours thinking and writing — ocassionally going outside for a walk and to grab some food. We then travelled to the Nepal and to India, to cut on costs and extend runway. I was literally down to the last few pennies in my bank account. having to sell my last crypto at losses because it was a bear market. about 3 months after start on X I put out my first paid offer. I was scared af. but then.. +$50. +$100. +$200. +$2,200. I felt a relief. It was a confirmation that I could make this work. so I doubled down. Since then, I grew my account here to 22k followers. But I still miss those early days. something eerly cosy about having a small following and trying to figure it out with a few other newly made friends. like the start of a role play video game. leveling up together with basic gear but lots of excitement. I'll never forget. now I've expanded to other platforms with 15k+ on instagram, 5k+ on youtube, 9k+ on threads and almost 4k on substack. I plan to keep growing but most importantly staying true to myself and to my curiosities. I'm in a very fortunate position now thanks to my business that has now made several six figures. and it's not to brag but to use a testament to what's possible when you keep at it. I've managed to do a lot in these last 2 years — some things failed and some things succeed. I've learned a ton, that is for sure. and I don't take it for granted. days like today remind me of where it all started. so if you're in a similar situation, I hope this post inspires you. it takes dedication, patience and strategy but you can always make it happen one way or another. and to those who've been around from the start, I appreciate you all. you played a fundamental role in the growth of my own brand and business. much love, @NikHuno xitter.cf/NikHuno/status/1688193…

The old way of business is dying: cookie-cutter courses, surface-level strategy, information overload, guru worship, hustle culture. What's emerging is what we've always needed: deep presence work, embodied guidance, transformational spaces. The future belongs to those who can hold space over sell space, guide over teach, transform over inform. You're not early, you're right on time. The world is ready for your medicine.

I used to think my path was scattered: Corporate consulting to meditation retreats. Strategy workshops to shamanic journeys. Leadership training to trauma healing. Now I see - every step was preparation. Every seemingly random skill is part of my medicine. Every contrast created depth. Stop trying to fit your multidimensional wisdom into a one-dimensional business model. Your complexity isn't confusion - it's your competitive advantage.

Feeling deeply is my superpower.

The real business strategy no one talks about: Notice what makes you come alive. Follow what scares you most. Share what you wish you'd known. Build what you needed then. Charge what honors your journey. Your nervous system knows your next step better than any business guru.

The great entrepreneurial journey isn't about building something external. It's about becoming such a clear channel that your mere presence creates value. Your business is just a container for your evolution.

I used to think my sensitivity was my greatest weakness in business. Too affected by energy, too easily overwhelmed. Now I realize: my sensitivity is my radar for truth, my compass for opportunity, my gauge for alignment.

Focus on serving others and the money will follow. When your heart is in the work that you do and you have your aligned strategy — Everything flows.