Noah

$1,900 left to my name. Wife left. 8 months divorced. I’m 27. A dad. And I’m $92,356 in debt. Been on the sidelines far too long. Going all in on ecom. One Shopify dropshipping store. 100 days. 6 hours a day around school, plus any time before and after they sleep. I’m not selling a course. I won’t hide the ugly days. What I will do: • show daily revenue, spend, costs • only count debt as paid when money actually leaves • let you influence decisions while they’re still open Can $1,900 clear $92,356 in 100 days with ecom, or am I just going to publicly humiliate myself? If you want to see if this is possible, follow. If you have actually done this, what would you do first with $1,900? If you think this is stupid, please say why. Both are useful. Day 1/100.

BOYS. We’ve crossed $10k profit. $50k+ in sales. $14k in the last 7 days. Am I officially a dropshipper, or do I still have to scam a grandma?? Srs though. I’ve got 55 days left to make another $90k profit.. Is that even possible? How do we go from $2k days to $10k days? Asking for me, not a friend. Please drop some actual sauce.

BOYS!! WE DOUBLED AGAIN!! 🫣 BUDGET WENT $500 → $1000 ANOTHER RECORD DAY. YOU KNOW WE AIN'T GAY!! DO WE JUST KEEP DOUBLING?!?! AT WHAT POINT DO WE STOP?!?! HOW MANY DOUBLES UNTIL $100K?! IF I GET ENOUGH DOUBLES, WE GOING STRAIGHT $1K TO $2K TOMORROW. ❤️‍🔥❤️‍🔥

BOYS WE HIT OUR FIRST $2K DAY 😭 $2,022 sales. $597 ads. 27 orders. $874 Profit. <-- 43.23% margin. Turns out “double or gay” IS the method. It's crazy how fast your life can turn around.. Hearing the cha-chings on my phone every 4-5 minutes, enough to make a grown man cry.. 😭 I’ve spent MONTHS looking at other people’s record sales days. Now it's my own 🙏📈 I am NOT going back to the sidelines.. To all my dawgs who’ve cheered me on, called me gay, answered my questions, BIG ups. Next stop, 3k. Love all my dawgs ✊❤️‍🔥

CONGRATULATIONS!!! If you selected: D) Double the budget or gay You are now $606 richer!!!! Everyone who chose “don’t touch it” will NOT receive a participation trophy. Stay tuned for tomorrow’s episode of Ecom Gurus.

It’s 7am. 5 ROAS.. You doubling budget?! What’s the play here??

Days 37–40/100. Last few days: $3,749 sales. $1,520 ads. +$1,149 profit. 2.47 ROAS. 30.65% margins. Grateful. But spend is still stuck around $500/day. I've definitely found the winner. But, I can’t afford to scale it properly. We launched expecting 25–45 to be our audience. The early age breakdown made it look like 55+ and 65+ were actually buying. So I rebuilt the PDP for them. CVR tanked. Reverted to the OG page. CVR came straight back. After digging through the data properly, 35–45 is driving the most sales and the most profit. We’ve found the angle. We’ve found the ad producing the most purchases and profit. The bottleneck isn’t performance. It’s working capital. And every business credit card in Australia wants 12 months of trading history plus tax returns. Another $5k of float and I believe I could really send this thing. The product works. The offer works. The ad works. I just need more bullets. Leave it with me boys. We make it happen. Love all my dawgs! ✊❤️‍🔥

Day 37/100 Road to $100k. I doubled the budget (bc I’m not gay). Meta didn’t spend another $1 for like 6 hours. Then dumped the ENTIRE budget in a two-hour window lmao. $1,195 sales. $444 ads. +$397 profit. 18 orders. 2.69 ROAS. 33.18% margin. CVR has held since I reverted to the OG offer. Ad account’s warmed up again and optimising. We had a rough couple weeks boys, ngl.. Checkout broke. Internet went down. Theme got locked. All expensive lessons. But lessons none the less. I tried to CRO my way around a cash-flow problem. It cost me weeks... I’m feeling behind. But with margins back where they started, I can start scaling again with some confidence. Volume is the game. I’ll be at $100k months by Jan 1. Mark my words. Love all my dawgs. Appreciate you all on this journey with me. WAGMI ✊❤️‍🔥

Yo, someone ban me from my own PDP. 🙏 10.83% CVR held allll day. No listicle. No presell. Straight from the ad to the pdp. 1 in 10 are literally buying. I need a password lock on this thing ASAP. Lemme jus change a few things first.

You only need one person to believe in you. If you don't believe in yourself, let that be me. I believe in you. And so does @spencepawliw @karlocreates & @shauneng @ecomuniversity 🤝

Day 35/100. ARE WE FKN BACK?! $1,254 sales. $462 ads. 17 orders. 2.72 ROAS. +$440 profit. 35% margins. Today I reverted to the OG offer. CVR recovered. Margins recovered. Profit recovered. WE BACK BOYS! Turns out my best CRO move this week was undoing my CRO ahahaha. The OG offer is staying. I won’t be touching the PDP for a while. 🫣🤥 I’m going to double down on what actually moves the needle. Creative diversity. Customer acquisition. More angles. The support on X has gone crazy too. Genuinely grateful for everyone following, rooting for me. I appreciate you all! God is good. Keep going boys. WAGMI. ✊❤️‍🔥

Day 34/100 $1,100 sales. $550 ads. 16 orders. 2.00 ROAS. $236 profit. 21.43% margin. I’ve been sitting around this same level lately. Roughly $1,100 days. Roughly 2 ROAS. Roughly 20% margins. I was convinced I could improve CVR by changing the offer and messing with the PDP. The AOV climbed. The conversion rate got fucking murdered. Expensive mistake? Absolutely. But I had to test it to learn it. I can’t become so emotionally attached to an outcome I don't split test stuff. I have to learn. Even if it's painful. Right now, I can only add around $50–$100 in daily spend at a time. Meta gets paid immediately. COGS get paid immediately. Shopify payouts arrive three days later. Cash flow puts a speed limit on scale pretty quickly ahahaha. I’ve also been spreading myself far too thin trying to create cash flow elsewhere so I can run more ads. Realistically, I should be doubling down on the cash flow stream already sitting in front of me. No excuses. It’s always a skill issue. I’m exactly where I am because of my last 100 decisions. Every decision compounds. So does distraction. Still uncomfortable posting this when the numbers aren’t climbing. But I said I’d show the actual journey, not only the screenshots that make me look smart. Day 34. Back to doubling down on what already works. Love all my boys. We out here.

I promise you, once you start winning, you’re going to have endless amounts of energy to keep on winning. The true UNLOCK is developing the character that continue’s WITHOUT seeing instant results. You are literally ONE win away from changing the ENTIRE trajectory of your future. However without that unlock, you’re ngmi.

Day 31. Lowkey haven't wanted to post. Simply because $1k days haven't felt worth posting.. $1,361 sales. $733 ads. 19 orders. $250 profit. 18.37% margin. Thirty-one days ago, I would’ve lost my absolute minddd seeing that dashboard! Now I’m watching 18-year-olds hit $10k days and feel soo behind ahahaha. Comparison really is the thief of joy. The internet moves the goalpost so quickly that yesterday’s dream literally feels like today’s failure. I should be so much further ahead. The other thing nobody put in the YouTube videos. How much f*cking capital it takes to scale. That part definitely got left out.. Meta gets paid now. Suppliers get paid now. Fulfilment gets paid now. Shopify puts you on Afterpay for your own f*cking money.. 😂😂 “Just scale the winner” sounds elite until cash flow is literally the final boss. But we’re still green. Another $1k+ day on the board. And I know exactly what the next bottleneck is. We’ll get there boys. We keep grinding. We keep learning. We keep balling. Love all my dawgs. ✊

What I thought ecom was: Selling clothes & gadgets. VS what it really is: Curing cancer. Growing dihs. HK LTD. Tax evasion. Rebilling grandmas. No shipping. Meta insiders. Pretending you’re Netflix. Launching GoFundMes for widows. AI doctors prescribing telehealth GLP-1s.

Day 30. Officially a month in ecom. Started with $1,900 and a lot of debt. 30 days later we have a brand. $28,485 sales 415 orders $14,140 ads +$5,689 profit Missed a few days on here. IRL crap. Still here. Last 7 days a bunch of new Facebook pages popped up running the product. Don’t know if that’s why performance has dropped.. It taught me something, though. Speed and execution is everything. Complacency is the f*cking devil. You're either growing, or dying. You're either going after it, or someone else is. I got comfortable after a few wins. Performance dropped. I wear that. 30 days of testing offers, optimising the page, splitting ads. Some of it worked. Some of it didn't. Onwards and upwards boys. Love all my dawgs. I’ll be more active. Appreciate you all! I mean that.

Growing up poor costs you more than money. Money was taboo in our house. Never discussed. I didn’t know anybody with wealth, so I didn’t even know what I didn’t know. All I cared about was girls, waves, camping and party's. If there were baddies around and the surf was firing, I thought I was winning. 🤷‍♂️ I thought I had unlimited time to figure money out later. Later arrived, very quickly. A child. Debt. Bills. People depending on me. I definitely don’t regret becoming a dad. I do regret believing money could wait. Your environment is shaping you whether you believe it or not. Get in rooms where you’re the dumbest person there. Get uncomfortable. Ask the stupid questions. Expose yourself to people who make your current ceiling feel small. You’ve only got one life. Nobody is giving refunds.

Became a dad at 20. Got the generational part sorted early. Now I just need the wealth.

I genuinely thought 33% net margins came pre-installed with Shopify. I just assumed that was standard ahaha. Day 27. Since checkout broke, performance has been all over the place.. CVR down. Traffic more expensive. Margins low. Today: $880 sales. $540 ads. 11 orders. 1.63 ROAS. $103 profit. 11.75% margin. It’s hard not to see a day that’s more than 50% below what this store has already proven it can do. And I know it's capable of WAY more. Gotta dial in. Cheaper traffic. Higher CVR. Lower CAC. We've seen 30-40% margins. Time to earn every point of it back. Here’s to the comeback. ✊