Matt Whelan (@OldMatt) header
Matt Whelan (@OldMatt) profile picture

Matt Whelan

@OldMatt

Search & Digital Media Specialist. Plymouth Argyle & Harlequins Fan. My day job is bringing different things together to find out What's Possible.

 Reading, UK
whatspossiblegroup.com/
Joined December 2008
  • Tweets7.7K
  • Following469
  • Followers1K
491Media
Photo by Matt Whelan (@OldMatt)Photo by Matt Whelan (@OldMatt)Photo by Matt Whelan (@OldMatt)Photo by Matt Whelan (@OldMatt)Photo by Matt Whelan (@OldMatt)Photo by Matt Whelan (@OldMatt)Photo by Matt Whelan (@OldMatt)Photo by Matt Whelan (@OldMatt)Photo by Matt Whelan (@OldMatt)Photo by Matt Whelan (@OldMatt)
Never in doubt…
2
4
72
4,640
Say WHAT? Google has an internal tool that is automatically modifying conversion actions without notifying users or asking permission Link in 2nd tweet
Image from Mike Ryan (@mikeryanretail)
8
4
2
16
16,533
. :: The State of Digital Marketing Report :: For the 12th year - it's still a shit show. Blog is not a content type Video is a Medium Podcast is not a format TikTok is not a strategy The marketing funnel seldom has a sales point CTR is seldom a KPI #DigitalMarketing #SEO
4
5
2
20
3,679
What a difference a day makes. Last night, trying to avoid the crush, not getting in til 5mins after kick off. This afternoon, stadium starting to get busy 90mins before kick off.
Image from Matt Whelan (@OldMatt)
Image from Matt Whelan (@OldMatt)
4
335
Matt Whelan retweeted
Jess Peck (@jessthebp) profile picture
Jess Peck@jessthebp29 Aug 2023
new post 🤖🗡️ jessbpeck.com/posts/YourAIOp… 💻💾 Your AI Optimism is Going To Kill Someone it's about language models

Your AI Optimism is Going to Kill Someone

This is Jess B Peck's personal website. SEO, Analytics, big data, small data, and the web.

jessbpeck.com
7
25
15
75
16,167
🚨Statement on Owen Farrell Prof John Fairclough of Progressive Rugby said: “Today’s astounding decision to overturn the 🟥 given to Owen Farrell for his tackle on Taine Basham has made a mockery of World Rugby’s claim that player welfare is the game’s number one priority. 1/2
Image from Progressive Rugby (@ProgressiveRug)
335
1,025
175
5,095
1,581,746
“Disaster” 🤔 Points with Farrell on the pitch today: 9 Points with Farrell off the pitch (and 12-14 men) today: 10
Alex Lowe 📰 (@AlexMLowe) profile pictureAlex Lowe 📰@AlexMLowe12 Aug 2023
Owen Farrell received a four game ban in January for a dangerous tackle (reduced to three because of a day at tackle school). Farrell will need any ban to be reduced from the six-game entry point if he is to play any part in the RWC pool stage. Disaster for him and England.
231
New from me: A report from @AdalyticsHQ alleged YouTube misled advertisers — including Fortune 500 brands and global government agencies — with its TrueView ads product. The European Parliament is now auditing its Google ads going back to 2020 businessinsider.com/european…
The European Parliament is auditing years of its Google ads following a report that alleged YouTube...

The European Parliament is auditing years of its Google ads following a report that alleged YouTube...

The audit is in response to a report that found YouTube ads on third-party sites that violated its own policies. Google has disputed the findings.

businessinsider.com
8
1
17
3,285
This is how meaningful Meta’s numbers are:
Image from Daniel Vassallo (@dvassallo)
243
998
151
15,188
1,577,015
WE ARE THE CHAMPIONS OF LEAGUE ONE 🏆 #pafc
Image from Plymouth Argyle FC (@Argyle)
278
1,465
421
7,290
1,501,515
I don't have time to write a blog post about this but I think it'd be worth one (feel free to use): LinkedIn's "AI" + crowdsourced content 🎲 You don't need an invite✅ There doesn't seem to be any QA✅ You can post hyperlinks✅ linkedin.com/advice/0/how-do… linkedin.com/pulse/topics/ho…
Invite to write in this section

ALT Invite to write in this section

Me, spamming a link

ALT Me, spamming a link

Ahrefs graph that goes up

ALT Ahrefs graph that goes up

1
2
1
5
2,124
Matt Whelan retweeted
David (@DW94_) profile picture
David@DW94_29 Apr 2023
Paul Mariners teams both promoted on the same day! He'd be over the moon #ITFC #Tractorboys #pafc
1
5
592
PLYMOUTH HAVE BEEN PROMOTED TO THE CHAMPIONSHIP! 🆙
7
61
9
738
77,068
THE GREENS ARE GOING UP!!! 💚 @Argyle #pafc
9
35
3
706
51,057
💚💚💚💚💚💚💚💚💚💚
Plymouth Argyle FC (@Argyle) profile picturePlymouth Argyle FC
@Argyle29 Apr 2023
1-0. That's it. ARGYLE. ARE. UP! In association with @ZeusPlymouth #pafc
Image from Plymouth Argyle FC (@Argyle)
1
159
2009 vs 2023. Similar expression, less weight, more wrinkles, better camera quality
Image from Matt Whelan (@OldMatt)
Image from Matt Whelan (@OldMatt)
Gerry White SEO geek (@dergal) profile pictureGerry White SEO geek@dergal14 Apr 2023
Post your oldest & most recent selfie!
Image from Gerry White SEO geek (@dergal)
1
7
1,725
Whats that you say? Pre-defined rules that assign value to each advertising touchpoint are shit? But you’re keeping “Ads preferred last click”? Why would that be i wonder…? 🤔
Charles Farina (@CharlesFarina) profile pictureCharles Farina@CharlesFarina6 Apr 2023
GA4 is deprecating the first-click, linear, time-decay, and position-based attribution models in September. Only data-driven attribution and last-click models will be available after this. support.google.com/analytics…
Image from Charles Farina (@CharlesFarina)
175
If you thought Apple couldn't eliminate more data / cookies along comes Safari 16.4. Server set FIRST PARTY cookies now max 7 days (conditions described in original PR below). This aimed squarely at Google Tag Manager but affects every server-side proxy. It's War on the web.
Image from Jonathan Mendez (@jonathanmendez)
67
80
71
553
1,192,270
Matt Whelan retweeted
Gil Gildner (@gildner) profile picture
Gil Gildner
@gildner21 Mar 2023
Have you ever worked with a company who liked the idea of big ideas, but couldn’t commit? Agile management has bled out from the software world, and it’s killed more than one company. Big ideas require big work. Kill your sprints, fire your scrum masters, go get stuff done.
1
5
421
Load more