OpenAP retweeted
Let's take a look back at the Currency Collaboration Lunch we hosted at the Cannes Lions Festival where we made some industry-shifting announcements alongside @DanAversano, Travis Scoles, @RamseyMcGrory, @parksey77 bit.ly/3OcLjpf
OpenAP retweeted
Discovery has taken a 10% stake in TV ad-targeting group OpenAP, joining existing minority owners NBCUniversal, Fox Corp. and ViacomCBS wsj.com/articles/discovery-b…
OpenAP retweeted
.@OpenAPTV at #NewFronts: Advertisers can create a custom ID-based audience with the OpenID and use that audience to execute a TV plan across multiple programmers and screens. #crossplatform #advancedTV
OpenAP retweeted
Today, @OpenAPTV unveiled OpenID.
As a member of OpenAP, NBCU is committed to achieving interoperability with all our partners, helping to create real, scaled, meaningful change for our industry.
Read more from @GKBhatia2 on what OpenID means for building our future together.
OpenAP retweeted
.@OpenAPTV announces new technology for advertisers to see available commercial time from members, showcasing the value of strong industry partnerships. Learn about NBCU's commitment through OpenAP to further advance the ad buying process.
Read from @WSJ.
on.wsj.com/3oEgldS
OpenAP retweeted
OpenAP And ISpot Team Up To Make Cross Platform Measurement More Effective, Less Siloed via @forbes forbes.com/sites/alanwolk/20…
OpenAP retweeted
As streaming heats up, OpenAP links up with iSpot.TV to provide post-campaign reporting across all TV screens. nytv.to/7YYDz
OpenAP retweeted
We had a terrific time hosting the Ad Age House @sundancefest! Ad Age Editor @slarkpope spoke with @RollingStone editor Dave Fear, @OpenAPTV CEO Dave Levy and @Adobe vp and CMO Ann Lewnes about creativity and measuring/targeting audiences. #Sundance2020
OpenAP retweeted
Just announced! @CBS Television Network & CBS’ digital video assets will soon be available in the @OpenAPTV Market, giving #advertisers access to the full #ViacomCBS portfolio of premium content. More via @bcbeat bit.ly/2P5tjCc. #OpenAP #advancedadvertising
OpenAP retweeted
Great crew last night at the Beet - @OpenAPTV party with Krishan Bhatia @GKBhatia2 @NBCUTogether @DonnaSpeciale David Levy CEO of @openAP and Irwin Gotlieb @WPP @GroupMWorldwide great party at @michaelsnyc #HappyHolidays
OpenAP retweeted
If we want to compete with ad-free experiences, we have to have a better user experience. The only way to get a better ad experience is to develop consistent standards-- this is why you see more competitors working together. - David Levy @OpenAPTV #AWNewYork
OpenAP retweeted
In this conversation with @_JamesRooke at FreeWheel Beach during the #CannesLions Festival, @OpenAPTV’s David Levy discusses why data standardization is important to the buying and selling of #advancedadvertising: vimeo.com/348890175
OpenAP retweeted
First on David's agenda: turning a consortium into a company. The team is getting ready to launch a marketplace with Accenture and FreeWheel launching in October. - David Levy, @OpenAPTV #NowYouCannes2019 #CannesLions
OpenAP retweeted
Beet Video: @TurnerIgnite Allen On #OpenAP & The Future Of Data-Driven TV – beet.tv/2018/10/turner-ignit… @Turner @lawrenceallen2 @Xandr76
OpenAP retweeted
.@GKBhatia2 on @OpenAPTV #PROGIO: “Partnership is a fundamental part of our DNA, traditionally with agencies and clients...in order for our ecosystem to thrive, we need to come together and create a common set of standards...ultimately the buying of television more intelligent.”
OpenAP retweeted
@OpenAPTV is featured on LUMA's Convergent TV LUMAscape! Check it out. - bit.ly/ConvergentTVLUMAscape
OpenAP retweeted
“Power of television comes from our brands and our content.” - Bryson Gordon at #AWNewYork discusses the future of advanced media buying with fellow members of @OpenAPTV
OpenAP retweeted
The shift from demo-based to audience-based thinking is changing the world of media buying. Learn how @Viacom, @FOXTV, @Turner and @NBCUniversal via @OpenAPTV help brands identify audiences seamlessly across networks & changing the landscape. #AWNewYork bit.ly/2xfjcjX
OpenAP retweeted
“In a more fragmented consumer landscape, it’s important for advertisers to have scaled solutions...it’s a coordinated approach to move the needle forward,” @NBCUniversal’s @GKBhatia2 on the @OpenAPTV partnership #awnewyork with @FOXTV @Snapchat – at Manhattan, NY
OpenAP retweeted
Media companies and buyers are finally getting serious about data and audience-targeted advertising: adweek.it/2fL3KXO