ORIGIN8

When the day gets hot, we cool off! 🥵 #TheRideBeginsHere

SOFTAC PERF handlebar tape features a Suede-like top layer providing superior comfort and grip in wet or dry condition. This double layer construction is durable and highly resistant to harsh environments. Available in 9 different color-ways. #TheRideBeginsHere

Make your drops swift and easy with our Rush Messenger Rack and Rack Pack. Special thanks and huge S/O to @rushcyclingco and @rushcouriers for helping us dial in this design! Available now through your local bike shop. #TheRideBeginsHere

Here’s to the road ahead. Keep moving forward. Jeremy couldn’t miss out on this fantastic golden hour opportunity! 📸: @haile_yeah86 #TheRideBeginsHere

Just in time for summer, keep your butt dry and your fit clean with our Hi-Fi @asssavers. We have 7 new Hi-Fi fenders for different applications. Visit our website for more info. #origin8 | #AssSavers #TheRideBeginsHere

Don’t get left behind, plug the tire and pedal on! Introducing our Bar End Tubeless Tire Repair Kits! Available for MTB or Road bars, with or without additional matching end cap. The kit includes installation tool and 5 tubeless repair plugs.

How wide is “too wide”? Pictured: FURY II handlebar wrapped with DMND PERF tape, paired nicely with our FLOW stem. #TheRideBeginsHere

Big ups to Drew Beck for crushing a G so far this year, 1k miles. It’s not always about numbers, instead it’s about the adventures you’ve taken to get there. @djrootboi || @outsidersbicycleclub 🦈 🎱 #TheRideBeginsHere

The weekend is finally here, and the streets are calling my name. 📸: @kirkfwdset // #TheRideBeginsHere

We hope to see a lot of this, this weekend! Oh, and help us wish @i_am_a_destroyer_ a very happy birthday. Happy birthday, Ian! We hope your weekend is as rad as this photo you’re in! 🥳 🎂 🎉 #TheRideBeginsHere

Strapped in and ready to shred!! Pro-Grip II foot-straps keep your feet locked in and secured. Available now through your local bike shop. #TheRideBeginsHere

Klutch Carbon bottle cages feature a firm and secure grip for your hydration bottles. This is totally clutch, especially while pedaling through bumpy terrain. (No pun!) Available in different color options.

R E T O X Similar to brother Vex, RETOX platform pedals are made of ruggedly durable engineering grade thermoplastic & features a concave platform for large feet. Available in black, red, green, blue, orange, yellow and white. Which color would you choose? #TheRideBeginsHere

Just posted a photo @ Virginia Key Mountain Bike Trail instagram.com/p/CaVd-jrOsK_/… – at Florida, USA

Just posted a photo @ Origin8 instagram.com/p/CaPcz-iOew6/… – at Three Lakes, FL

The sun is shining, flowers are blooming, the trails are beckoning… Get out there and get after it! 🏔🚵🏻‍♀️🌲 #TheRideBeginsHere @ Virginia Key Mountain Bike Trail instagram.com/p/CZri24JukOy/… – at Florida, USA

Nico Tabares' Herentals experience was by far the most enjoyable cross course he’s raced on, in Belgium. It marked both his last race in Europe, and the end of his racing season. Aside from gaining valuable overseas experience, Nico is stoked to have finished it in this way.

Crankin’ components through endless miles in the gnarliest terrain. This is how we test the design and durability of our products. Revolvr Series Bottom-Brackets are bombproof! 🔥 #TheRideBeginsHere

Out here, searching for a deeper connection. No oil, no pollution, only passion, and the finest fashion. 📸: @elomia_ #TheRideBeginsHere

The views are free with Rush OG, Max! 📸: @elomia_ #TheRideBeginsHere