Content testing, audience tracking, forecasting, strategic consulting, and qualitative & quantitative audience research for the Indian M&E industry, since 2008.
Mumbai, India
Joined August 2009
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Ormax Media retweeted
The India Box Office Report: Top 5 highest-grossing films in Sep 2026 in India
#thread
Ormax Media retweeted
Ormax Stars India Loves: Most popular male film stars in India (Sep 2026) #OrmaxSIL
Ormax Media retweeted
Ormax Stars India Loves: Most popular female film stars in India (Sep 2026) #OrmaxSIL
Ormax Media retweeted
Game of Streams: Keerat Grewal shares her views in this @ETBrandEquity feature on the Indian streaming industry.
brandequity.economictimes.in…
Indian entertainment industry is widely using content testing to make more informed & audience-centric business decisions.
We have tested 1148 films & shows as on Oct 23, 2026
#TestEverything
After the success of Mahavatar Narsimha last year, Hanuman Ansh have delivered extraordinary box office success in 2026. But can the genre sustain its theatrical momentum going forward?, @shaileshkapoor questions
ormaxmedia.com/insights/stor…
Game of Streams: Keerat Grewal shares her views in this @ETBrandEquity feature on the Indian streaming industry.
brandequity.economictimes.in…
Ormax Stars India Loves: Most popular female film stars in India (Sep 2026) #OrmaxSIL
Ormax Stars India Loves: Most popular male film stars in India (Sep 2026) #OrmaxSIL
Ormax Media retweeted
Ormax StreamView: Hunkkaar: The Roar (JioHotstar) has emerged as one of the best-sustaining limited series of 2026, with less than 15% drop
in viewership from Wk +1 to Wk +2.
Note: Views represent unique audiences in India who watched the show for more than 30+ minutes in the respective weeks.
Ormax StreamView: Hunkkaar: The Roar (JioHotstar) has emerged as one of the best-sustaining limited series of 2026, with less than 15% drop
in viewership from Wk +1 to Wk +2.
Note: Views represent unique audiences in India who watched the show for more than 30+ minutes in the respective weeks.
Ormax Media retweeted
Ormax StreamView: Malayalam film Bethlehem Kudumba Unit (JioHotstar) has set a new benchmark, emerging as the most-watched non-Hindi film in India during its opening weekend on streaming.
It is also the most-liked theatrical film in India in 2026 across languages, with an Ormax Power Rating (OPR) of 92
Note: Views represent unique audiences in India who watched the film for more than 30 mins. across all language versions during its opening weekend on streaming (Oct 2-4)
Ormax Media retweeted
Indian entertainment industry is widely using content testing to make more informed & audience-centric business decisions.
We have tested 1147 films & shows as on Oct 9, 2026
#TestEverything
