I know there's a lot of @OwnedxOperated podcast listeners out there. Do me a big favor and rate it on Spotify and/or Apple? It would go a long way in helping us reach more listeners. Links below.

All hands meeting this AM to get everyone on the same page about our now $49M shop (thanks to 4 acquisitions this year). Made some big announcements about upgraded benefits and a new sewer lining re-liner (LightRay) that’s gonna cut our work time down by more than 50%. And of course, we had our traditional home cooked Wilson breakfast (big shoutout to chef Chris Tasich). Everyone left feeling connected and energized for a HOT week with heat index in the 100s. LFG.

The latest @OwnedxOperated podcast is a must-listen. What you'll learn... 1/ Why EBITDA alone doesn’t determine your business valuation 2/ The 2 questions every buyer asks before making an offer 3/ How poor systems, bad margins, and owner-dependence kill deals 4/ The difference between a distressed sale and a “built to sell” winner 5/ What home service operators should be doing NOW to protect their exit It's all here: youtu.be/ZWF_vFZy_R4

Some thoughts on the economy/consumer spending in 2026... 1/ 2026 isn’t killing home services. It’s exposing weak operators. 2/ Everyone’s blaming the economy. Reality: you’re comparing today to a freakishly strong 2024. 3/ 2024 pulled demand forward. Stimulus money. Easy approvals. High savings. That environment is gone. 4/ Here’s what actually changed: savings are down, debt is up, missed payments are rising. People still buy. They just think harder first. 5/ This creates a weird market: demand exists, cash is tighter, decision friction is higher. 6/ Most operators misread this. They think leads dried up. That’s not the problem. 7/ The real problem: fewer approvals, more financing declines, more delayed jobs. 8/ So what happens? Your board looks full. Your revenue does not. Pipeline breaks between estimate and sold. 9/ Winning operators adjust fast: more leads at the top, better sales in the middle, tighter follow-up at the bottom. 10/ This is where most lose: they keep the same sales process, same financing options, same follow-up and expect different results. 11/ This market rewards operators who sell financing well, offer multiple options, stay on the lead longer, and control the pipeline end to end. 12/ This isn’t a crash. It’s normalization. 13/ Normalization exposes everything: bad pricing, weak sales teams, loose processes. No more hiding behind easy demand. 14/ If revenue is down, don’t blame demand. Look at approval rate, close rate, and follow-up speed. That’s where you’re losing money.

The team at @OwnedxOperated is putting a lot (and I mean A LOT) of time into planning live sessions in 2026. It's one of the best ways to learn. Take advantage this year.

Quick shoutout...@thehvacjack and his JackQuisitions podcast are crushing it. If you want an inside look at acquiring a home service business, he's got 40+ episodes and counting. Watch and subscribe. youtube.com/@Jackquisitionsc…

.@StrongpointRich ran 3 brands to $30M, then realized the complexity was slowing growth. He consolidated everything under one name. Result? Clearer marketing, stronger culture, faster scale. Expensive move? Yes. But it unlocked serious momentum and potential.

You can only use one marketing channel in 2026. Name it and why.

It's always better to be the big dog.

Mistakes happen in marketing. That’s part of the game. But reckless operators get crushed. Here are the 3 biggest marketing mistakes I see in home service businesses (and how to fix them) 🧵

Let's get weird. I'm blind ranking some pretty awesome careers. 🧵 ⬇️

Spray and pray marketing is a losing "strategy." Being everywhere looks smart at first but it’s not strategy. It’s noise. Here’s why concentration beats coverage every time. 🧵

.@HoldCoConf 2026 is only five months away. 3 days Crazy good networking Insights from high-level experts World-class skiing I'm in.

Want to 2x your bottom line? Master this idea: 80% of your profit comes from 20% of your effort.

Day 1 of the "Double Your Profit" series. Stop chasing revenue. Start prioritizing profit. Most business owners focus on top-line numbers. But if you're not managing your bottom line, you're leaving money on the table.

We're live here at Wilson HQ for the "Breaking $5M Workshop." Lots of operators ready to network and learn. Gonna be a fun couple of days. LFG!

The @OwnedxOperated event calendar is packed, with three great opportunities to meet up and learn in September. 1. Shop Tour: Preferred Home Services North Charleston, SC: Sept 4 | 12PM Free tour + round table (with me). We’ll talk multi-site growth—from launch to ops. Contractors only. Cocktails after. 2. Acquisitions Happy Hour Meetup Miami, FL: Sept 5 | 4PM Join @thehvacjack of JackQuisitions for drinks and deal talk. All things acquisitions, all contractors. 3. More info on NYC meet up coming soon... Limited seating, RSVP here (all events are free). ownedandoperated.com/events

I'm five days into my "30 Day Double Your Profit Series." Deep dives into profit-focused strategies that help real businesses grow from surviving to thriving. Here's a recap of days 1 - 5.

I'm blind ranking home service businesses on how fast they can get to $10M. LFG...