PPC Jedi at https://teapawt.net/t.co/lHpaMfMPKg. Digital Marketer. Acquisition/Growth. #PPCchat-er. Star Wars Nerd. Co-Creator of June, Luke, and Levi (My Children).
Utah
Joined March 2012
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The trifecta of search automation: automated bidding, broad search, responsive ads. #GoogleMarketingLive #GML2022 #ppcchat
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Really great example of a trust building, customer facing privacy statement by @Pandora_UK at #GoogleMarketingLive #GML2022 #ppcchat
I’m still thinking about YT shorts and I’m excited to put assets from other social channels to work on YT. #GML2022 #GoogleMarketingLive #ppcchat
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Even here at the event I’m looking around the room I see a lot of people heads down on their devices. Unfortunately these fireside chats just aren’t as valuable. #GML2022 #GoogleMarketingLive #ppcchat
Loyalty offering looks great. Too bad he said it’s just available for PMax #GML2022 #GoogleMarketingLive #ppcchat
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We have 3D assets on our site @manlybands manlybands.com so I’ll definitely have to test this. #ppcchat #GoogleMarketingLive
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A 10 point increase to campaign optimization score resulted in an average increase of 14% to conversions. I’ll be honest I always try to improve the scores because it feels like gamification. #GoogleMarketingLive
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I will say that Google’s human language understanding is leaps and bounds ahead of where it used to be just a few years ago (Moore’s Law). Broad match keywords are much cleaner now. #GoogleMarketingLive
The expansion/addition of self serve Geo lift tests looks interesting. #GoogleMarketingLive
YT shorts ads going to be rolling out to all advertisers. But with what control? #ppcchat #GoogleMarketingLive
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I totally forgot what I was searching for but now all I want to know is if @GoogleAds Editor has a gf. ¯\_(ツ)_/¯ #PPCchat
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Hey #ppcchat what do you typically see as agency management fees for managing ads (search, social, display) with a monthly ad spend budget of about a million a month?
I imagine it’s typically a percent of spend, but what percent do you target to pay (or charge for that matter)?
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You can’t make me throw away my old iPhone boxes. They are too pretty to let go. #TeamKeepTheBox I’ll keep lugging this collection around for the next 20 years for no reason other than I like the boxes.
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