Founder of @sehubbub - Top 20 UK Search Specialists @ThinkGoogleUK - Rising Star @TheDrum - all views are my own
London, England
Joined August 2009
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Dan Roberts retweeted
🔆 We’ve got some Demand Gen updates to share:
Expanded Channel control: Starting in March, you’ll be able to choose where your ads show across all ad surfaces (see image below). This builds on last year’s launch of creative preferences which allows you to anchor your video assets to specific formats.
GDN + GVP: Demand Gen inventory is expanding to the Google Display Network.
- If you’re currently opted into GVP (under campaign settings) and have image assets in your campaign, your image ads will serve on GDN.
- When the new channel control launches, you’ll be able to opt in or out of this combined inventory under “Google Display Network”.
New reporting column for performance comparisons: Now in beta, the new “conversions (Campaign Type)” column in Google Ads aligns with how social advertising platforms measure performance.
Creatives updates:
- Vertical image ads for Shorts: Starting in late February, you’ll be able to run full-screen 9:16 vertical image ads in Shorts.
- Shorten videos with video enhancements: In the coming weeks, you’ll have the option to have Google automatically create shorter versions of your video ads in video enhancements. Video enhancements launched last year with the option to automatically flip your videos to create vertical and square versions.
2 new betas for merchants with product feeds:
- Quick access to product details: In a new ad experience, users will be able to view your product detail pages right within your ad.
- Local inventory: We’ll show your local in-store product availability in your ads when applicable.
Check the blog for more highlights and details: blog.google/products/ads-com…
Dan Roberts retweeted
Google's CEO warns ChatGPT may become synonymous to AI the way Google is to Search searchengineland.com/googles…
Dan Roberts retweeted
Another Advanced Voice update for you—it’s rolling out now on chatgpt.com on desktop for all paid users.
So you can easily learn how to say the things you're doing an entire presentation on.
Dan Roberts retweeted
This is hilarious.
Engineers are competing who creates the worst Ul on Reddit.
I think the winners are (thread)🧵
1/ Enter your phone number
Dan Roberts retweeted
Report Editor, Dashboards, and Saved Reports in the Google Ads web interface are back online. Products, Product Groups and Listing Groups pages continue to be down across the web interface, API, and Google Ads Editor. Thank you for your continued patience. We will provide an update as soon as we have more information.
Please see the dashboard for updates: ads.google.com/status/publis…
We’re actively looking into an issue with Google Ads. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface are currently down. The Products, Product Groups and Listing Groups pages are down across the web interface, API, and Google Ads Editor. Thank you for your patience. We will provide an update as soon as we have more information.
Please see the dashboard for updates: ads.google.com/status/publis…
Dan Roberts retweeted
Google: "geez louise, c'mon PPCers, quit complaining all the time."
Also Google:
#ppcchat
Dan Roberts retweeted
very happy to be partnering with apple to integrate chatgpt into their devices later this year!
think you will really like it.
Dan Roberts retweeted
Google keynote speakers demonstrated how AI Overviews will prioritize advertising over organic search.
bit.ly/3KpAAsi
#googlenews #AIoverviews #organicstrategy
Dan Roberts retweeted
Google's new AI search results are having quite the week. Here's a thread with some of my favorite answers:
Dan Roberts retweeted
Say hello to GPT-4o, our new flagship model which can reason across audio, vision, and text in real time: openai.com/index/hello-gpt-4…
Text and image input rolling out today in API and ChatGPT with voice and video in the coming weeks.
Dan Roberts retweeted
Read this story, particularly the quotes from Google Ads, and tell me again how Ad Strength is "just a diagnostic tool."
searchengineland.com/google-…
#PPCChat
Dan Roberts retweeted
Sources say Sundar Pichai is now making day-to-day decisions about adding generative AI to Google products even as some worry about his low-key leadership style (Financial Times)
on.ft.com/4akVIeD
📫 Subscribe: techmeme.com/newsletter?from…
techmeme.com/240405/p16#a240…
Dan Roberts retweeted
An FYI: To better reflect how ads can appear in Google Search today, we’ve updated the definition of top ads.
Note that this is a definitional change (as ads can appear above the organic result or below for certain queries) and doesn’t affect how performance metrics are calculated.
The update is now reflected in the relevant Help Center pages – for example here: support.google.com/google-ad…
Dan Roberts retweeted
For @gregfinn's question... words that come to mind: patronizing, pandering, appeasement, token gesture.
Here's something pretty smart I wrote about this for @PPCdanroberts / @sehubbub, which only gets truer by the day:
Dan Roberts retweeted
Do you think they will talk about AI this year at Google Marketing Live??? Register now to secure your spot. #GoogleMarketingLive searchengineland.com/google-…
Dan Roberts retweeted
Me defending a team member when a @GoogleAds rep makes unsubstantiated claims *to a client* that make my amazing account managers look like they're failing. #ppcchat
Dan Roberts retweeted
OpenAI’s Sam Altman On Challenging Google With AI Search. via @martinibuster: searchenginejournal.com/open…
#seonews #Google #SEO
