Jill Kent aka PR Superstar

i'm 22 and lead growth at a $400M startup. here are my predictions for tech marketing in 2027: 1. the IRL marketing renaissance companies will spend more on guerrilla stunts and events, as people get tired of AI content and look for entertainment IRL - ramp put kevin from the office in a glass box in nyc for 8 hours and got 200M+ views 2. every employee becomes a marketing channel companies will pay their own team to post, and even acqui-hire creators who have relevant audiences - stan pays employees to post on linkedin, and it's led to 7 hires and ~$200K saved in recruiter fees 3. startups become media companies more companies will run their own shows and media teams, so they can own their audience instead of paying for every view - hubspot bought starter story, a founder youtube channel with 800K+ subscribers - a16z built an in-house media team that makes launch videos for its startups 4. SaaS steals the ecom playbook software companies will start paid ads earlier and run them like DTC brands - wispr flow runs ~50 creators making 500-600 paid ads a month 5. marketing to AI, not just people AEO becomes a must-have. getting recommended by AI assistants will matter more than ranking on google - gamma made AI search one of its top 3 channels for new users tldr: you can't just buy attention anymore, you need to earn it