This account is no longer active. Please follow me on Instagram or Facebook at PRKristyna Torres Cruz. You can also find me on LinkedIn. Love to you all, Kristyna.

You should have a strategy behind your video content BEFORE you post it on social media. 💡 Join us in this online class: lnkd.in/dQEdqnYV

Need to recruit & retain nonprofit volunteers? Curious about how to do so through social media? 🤓 Join us on Zoom - open to the public: glasscock.rice.edu/course?id…

May is planned - looking at you, June. #contentplanning

Treating #socialmedia as a "summer project" is like taking all of your most important brand marketing and leaving it to someone who plays with face filters and stickers all day. 📷 Your brand becomes STUFF- without any strategy. What is your strategy??

Oooh, great tips! 💡#socialmedia socialmediatoday.com/news/St…

SOCIAL MEDIA TIP: Utilize content calendars! Rather than posting on the fly, plan the topics of your posts, and let the content 📷of the topic be more authentic in the moment. Interested in a content class? 📷 Join us on the 25th for a virtual class!: bit.ly/RiceSocialMediaSeries

Stuck on what to post and when? 😵‍💫 This is the class for you. ONLINE VIA ZOOM @GlasscockSchool , open to the public. Find the whole series at bit.ly/RiceSocialMediaSeries

"We quite literally have the ability to put ourselves in someone else's shoes... Social media isn't the problem. What we consume is the problem." Excellent TEDx on this topic - give a listen. #socialmedia youtu.be/wH6nOAr8vUw

It is toxic to expect your social media team to generate success without being clear about the company goals and targets for the upcoming month/quarter. You can't expect any progress toward those goals without clear communication involving #socialmedia. Open communication is key.

Virtual, open to the public, and starting soon! 😁 Grab your last chance to sign up and be a part of this annual series! Details: glasscock.rice.edu/series/no…

Do you understand why you keep posting and you only see the same 5 people constantly engaging? Social media algorithms. You aren't "playing the game" or using any strategy behind your posting. You can't gain new engagement without a fresh strategy. Don't get left in the dust.

EVERY social post should be part of a bigger strategy (not just "getting followers")! 🤓 I'm thrilled to be teaching Social Media Strategy for nonprofits and businesses to enroll. Join this course individually, or complete the whole online series: bit.ly/RiceSocialMediaSeries

A social media presence is no longer optional for #smallbusiness. This online course equips you with tools to plan social media content on a budget to engage your audience. 🙌 Starts 2/28! 👉From strategy to content planning to results - it's all here: glasscock.rice.edu/course?id…

This is my "holy crap I'm hanging out with NASA engineers and astronauts" face. What a crazy, amazing PR day. #throwback2017

As a #SocialMediaManager , I do not have time to build my own profiles at the same rate. When all of my time is spent on my clients, I have zero energy to do the same on my own pages. And that's totally ok. I'd rather put my phone down for a minute.

Hey, nonprofits! 👋 Will I see you at the 2023 Houston Best Boards Conference? I am honored to be in the speaker lineup for this incredible annual conference this year. Reserve your tickets: glasscock.rice.edu/best-boar… #houston #nonprofits

📍 This is why you don't just let the intern take over #socialmedia.

Your #socialmedia audience WILL respond differently than you anticipate in many cases. 😯 Thought that blog was insanely good? Couldn't wait to share a video? Sometimes, it's crickets. Trust your social media manager. 💥 Gauge the audience, track analytics, understand timing.