〽️ANI Chaudhary

A $1.4M domain sold yesterday on a payment plan, with a substantial down payment. It's the fourth name this founder has bought from us. Two thoughts. Payment plans widen the market for great names. There have never been more startups, and never more competition for attention. A strong name is a real edge, but most entrepreneurs can't write a seven-figure check on day one. Discovery matters even at this level. They weren't looking for this specific name. They found it while browsing the marketplace, just like the previous three. Founders tend to brainstorm outward from what their company does, which often leads them toward descriptive names. The best brandable names are open vessels: broad enough to hold a company that doesn't exist yet. Which means many founders never think to search for them. You have to see the name first and recognize yourself in it.