Our new Lock In campaign begins today, and there are three things that I’m certain about: 1. Founders really like seeing their questionable life choices validated on the side of a vehicle. 2. Our customers can reach a human at @rhobusiness faster than these trucks can go 0 to 60. 3. Our marketing team is unhinged. The first Lock In campaign was about the early days of company building: founders missing birthdays, dates, and gym sessions to get the company off the ground. It worked. Now they've got Series B problems: the real and the somewhat hyperbolic. Like explaining how tech works to Congress, mostly. They’ve moved on to bigger things, so we have too. If you see one of these trucks in the wild, be sure to send your Rho rep a pic.

6 million new U.S. businesses launched last year. Today, we're launching Rho Incorporation to 10x that number. In as little as ten minutes, you can incorporate your business and open a @rhobusiness account in the same tab, so you don't get caught like Erik did with the Sharks. Congrats to the product squad for getting this in front of customers quickly, and to our amazing partners at @SoxtonAI. C-corps available now. LLC support shipping in a few weeks. Try Rho Incorporation out today - we'd love your feedback.