Lawyer turned publisher @publishingpush & (sometimes) YouTuber 👇
Joined February 2010
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Patrick Walsh retweeted
I got 3x clients
Last week, I hustled.
I got my first YouTube scriptwriting/consulting clients.
This week I am working with:
@JulianSageMiy 14.1K subs
@zac__mason 1.04K subs
MartinKPettersson 1.86K subs
Working on everything from intros to a full script.
Patrick Walsh retweeted
How I'd Improve this Title and Intro 👇
Target audience:
men 30-50, business/entrepreneurs, married/kids/ busy schedule, don't want another fat diet or time sucking plan that backfires in 2 months.
_ _ _ _ _ _ _
❌Current Title options:
- How to get lean and stay lean in 90 days
- How men over 30 can get and stay lean in 90 days
- This plan gets men over 30 lean in 90 days.
âś…NEW Title options:
- Get Lean FAST by doing [X] Critical Things
- The Mistake That's Keeping You Fat
- First [X] Things Busy Guys Should Do To Get Lean( tips and tricks )
_ _ _ _ _ _ _ _
❌INTRO:
In the next 90 days, any busy guy who follows this will be far leaner than they are today!
This isn’t another strict fad diet like keto or carnivore,
And you don’t need to swipe into the gym 6 days a week…
Even my busiest clients can follow this to drop up to 25lbs of fat…
while still eating family dinners or lunches with clients…
However, there are a few critical things you must do to get lean and stay lean,
without sacrificing more time or missing out on your favourite foods…
One of which most busy guys often miss,
which keeps them stuck in a plateau after they drop the initial water weight…
But first, we need to calculate your realistic 90 day milestone.
(Then I go straight into the first talking point)
âś…INTRO:
You're busy, I know.
You have work commitments, children, a partner and this leaves little time for you let alone diet and exercise.
But what if I told you I have a plan that will get you lean FAST. I'm talking 90 days fast.
Even my busiest clients have used this plan to lose 25lbs of fat...while still eating family dinners or lunches with clients.
And no, this isn’t another strict fad diet like keto or carnivore, and no, you don’t need to sweat it out in the gym 7 days a week.
To do this there are a few CRITICAL things you must do to get lean and stay lean, without sacrificing more time or missing out on your favourite foods…
There is one key component that all guys miss, which keeps them stuck in a plateau after they drop the initial water weight…
But first, we need to calculate your realistic 90-day milestone.
(Then go straight into the first talking point)
Patrick Walsh retweeted
Imagine talking to 109,400 people
The reach of YouTube constantly blows my mind
Patrick Walsh retweeted
YouTube isn't full
It's still early and full of opportunity
You just need to double down on being you
Patrick Walsh retweeted
A great way to get better at scripting YouTube videos?
Download the transcripts from high-performing videos.
Comb through the hooks, intros, segments, and cta to see what worked for them.
See how high-performing videos are structured.
Apply these lessons to your own videos.
Patrick Walsh retweeted
"Shorts are overrated"
This is a very interesting post from TinTin about shorts and the benefits of creating them
teapawt.net/TintinSmith/status/164…
I've scripted 50+ shorts with 30M+ views on @AliAbdaal's channel in the last 6 months.
Here are 3 valuable lessons I've learned:
1) Shorts are overrated.
36 million views in the last 6 months has led to 99,000 subscribers, but there's been seemingly little to no conversion to long form viewers (yet).
We put a lot of effort into our shorts, and they cost a lot to make, so if you have a small channel, it doesn't make as much sense to focus on them.
The subscriber growth is mostly a vanity metric, and the revenue is next to nothing.
It makes sense for us because we can afford to both with time and money, but less so as a small channel.
I would still post shorts, but in a cost effective way.
2) Shorts are a valuable way to share information.
Initially, we were sceptical of the educational value of short form content, but over time we began to respect the format as somewhere an interesting idea could be shared.
We realised we could actually deliver something useful and make an impact on the viewer, which is in line with the company mission.
Ali often gets comments on the shorts talking about the insightful lessons, engaging editing and concise storytelling.
Yes, we are primarily doing shorts to blow up the channel during this window of opportunity, but in a way that is aligned with Ali's brand and values.
3) Swipe through rate x AVD = virality.
All the shorts that have gone viral are where the percentage that "choose to view" is high (i.e. they don't swipe away, they stay on the short) and the average view duration is around 80% or higher.
So engaging hook + a reason to watch to the end. Same as long form!
Also, the best performing ones have mostly been above 50 seconds, which is in line with data that @PaddyG96 recently shared on his account about longer shorts with high AVD being the ones with the most views.
(In fact everything that Paddy shared in that thread is exactly what we've experienced as well.)
That's a wrap :)
Let me know if you have any questions about our process or YouTube channel in general 👇
Patrick Walsh retweeted
Subscriber count is not that important anymore.
Anytime I go on the YouTube homepage I see videos from small creators.
They are being promoted alongside HUGE creators.
YouTube is a true meritocracy.
The best rise to the top.
Patrick Walsh retweeted
Whats the best book you've read this year?
Fiction or non-fiction?
I'm planning my list for 2024
Patrick Walsh retweeted
A big mistake I made when I first started tweeting.
I had grand plans of publishing 5 tweets a day.
5 threads a week.
And I made the same mistake on YouTube.
Now I set the bar lower.
Patrick Walsh retweeted
When I think about YouTube now I think.
How am I going to convince someone to click and give me their time?
Okay, now they have clicked, how am I going to deliver so much value they can't help but sub?
This is proving a great recipe for success.
Patrick Walsh retweeted
Until a few months ago...
I would come up with a video idea.
Hit record and package it up later.
WRONG.
Now I start with the concept. Why are people going to watch this?
How am I going to convince them to click and give me their time?
Patrick Walsh retweeted
Two things that helped me grow my YouTube Channel from 1K subs to 4K subs
And get over 25K views on some videos
Patrick Walsh retweeted
"$3 million a year seems high to some people, yet it will seem low to others.
Three million?
How do I get to be a billionaire, like Bill Gates?"
Patrick Walsh retweeted
"If you're in a job that feels safe, you are not going to get rich, because if there is no danger there is almost certainly no leverage."
Paul Graham
Patrick Walsh retweeted
"If you want to make a million dollars, you have to endure a million dollars' worth of pain."
- Paul Graham
Patrick Walsh retweeted
"Never tell anyone about your problems, 90% of the people really don't care. And the other 10% are glad you have them." - Charlie Munger`