Today, we are excited to announce that you can now access deeper insights for the Gaming category in Pathmatics! Pathmatics' gaming taxonomy aligns with @SensorTower's game genre taxonomy, creating a cohesive experience on both platforms. Learn more: okt.to/LkwN1l

Today, we are excited to share that Instagram, Snapchat, and TikTok are now available in Pathmatics for ads served in the United Kingdom, Germany, France, Italy, Spain, Canada, and Australia. Read the post and latest State of Social Advertising report: okt.to/d8j4X2

Get your shopping carts ready... because our new Retail Taxonomy enhancement breaks down the vast retail advertising landscape into a host of sub-categories including Apparel, Beauty, Sports & Outdoors, Coupons & Rebates, and more. Learn more: okt.to/DMUHwX

In G2's recent Summer 2022 report, Pathmatics ranked top 10 in nine reports, earning badges for the Marketing Analytics and Competitive Intelligence categories. Check out the full post here: okt.to/KHJjOe

Our team is having a blast at #CannesLions this year! Check out a few photos from the Dentsu beach club cocktail event, Tremor Video/Unruly, and Nielsen yachts. More photos to come this week. 🎉

In May, brands in the CPG, Jobs & Education, and Auto categories focused their OTT ad spend on #Hulu and #Tubi in the U.S. Read our latest post to view the top 10 OTT advertisers in the U.S. for May 2022: okt.to/RtX9bj

Oh... SNAP! Our newest report is available now and dives into #Snapchat’s top 10 advertisers by digital ad spend and advertisers in the Telecom, Food & Drinks Services, Sportswear, and Gaming categories.  Download the free report here: okt.to/GM5IkN

Pathmatics reveals that U.S. advertisers spent an average of $338 million per month on #TikTok and more than $400 million in April alone.  Swipe through our new report to see how #HelloFresh, #Shein, and others are crafting their TikTok strategy. okt.to/jdliOq

Introducing our newest channels - Snapchat and TikTok! Customers will have full visibility into how brands are including these platforms as part of their media mix. Read the full announcement: okt.to/od9uWe

Why should brands advertise on #Snapchat? Pathmatics Explorer reveals that between January 1 and May 1, the top 10 advertisers on Snapchat collectively spent more than $189 million on ads in the U.S. and accrued nearly 31 billion impressions. Read more: okt.to/7jHFNs