Pathway Sports & Entertainment (@PathwaySportEnt) header
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Creating pathways to optimize the business of college sports. https://teapawt.net/t.co/xeC1SzLapY

Joined January 2025
Photo by Pathway Sports & Entertainment (@PathwaySportEnt)
Pathway Sports & Entertainment retweeted
Happy College Colors Day. 🎨 Today every fan in the country picks a side. We're on the athletes' side. Every jersey, tee, and trading card on Athlete's Thread pays the player whose name is on it. Rep your school with 15% off sitewide, code COLORSDAY15, now through Labor Day.mShow us your colors: tag @AthletesThread today and we'll repost our favorites all weekend. @CLCBrands #CollegeColorsDay #NIL #MoreThanAName
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Pathway Sports & Entertainment retweeted
Today, we are thrilled to announce a multi-year partnership with @PathwaySportEnt which has also joined our company’s latest funding round as a strategic investor. The partnership pairs College Sports Co's media and content engine with Pathway's industry-leading athlete rights, licensing, and commercialization platform to expand opportunities for college athletes at scale.
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Pathway Sports & Entertainment retweeted
NIL, Revenue Sharing and the Rise of the General Manager in College Sports College athletics is entering a new operating model—schools can pay athletes, departments are redefining leadership with pro-style general managers, and the business ripple effects are touching everything from roster strategy and NIL guardrails to facilities spending and the College Football Playoff. Host Tarik El-Bashir is joined by Casey Schwab (Pathway Sports & Entertainment), George Mason Director of Athletics, Marvin Lewis, and SBJ Publisher/Executive Editor, Abe Madkour, to break down what’s changing, why it’s changing, and what comes next. youtu.be/CMYAss9M7Xs?si=dUVP…
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Pathway Sports & Entertainment retweeted
Pathway Sports is carving a disruptive niche in the college football video game market. How? Group licensing. Story that dropped during my time away on a company that college football video game fans ought to have their eye on: sportsbusinessjournal.com/Ar…
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