Pathway Sports & Entertainment retweeted
Happy College Colors Day. 🎨
Today every fan in the country picks a side. We're on the athletes' side. Every jersey, tee, and trading card on Athlete's Thread pays the player whose name is on it.
Rep your school with 15% off sitewide, code COLORSDAY15, now through Labor Day.mShow us your colors: tag @AthletesThread today and we'll repost our favorites all weekend.
@CLCBrands #CollegeColorsDay #NIL #MoreThanAName
Pathway Sports & Entertainment retweeted
Today, we are thrilled to announce a multi-year partnership with @PathwaySportEnt which has also joined our company’s latest funding round as a strategic investor.
The partnership pairs College Sports Co's media and content engine with Pathway's industry-leading athlete rights, licensing, and commercialization platform to expand opportunities for college athletes at scale.
Pathway Sports & Entertainment retweeted
NIL, Revenue Sharing and the Rise of the General Manager in College Sports
College athletics is entering a new operating model—schools can pay athletes, departments are redefining leadership with pro-style general managers, and the business ripple effects are touching everything from roster strategy and NIL guardrails to facilities spending and the College Football Playoff.
Host Tarik El-Bashir is joined by Casey Schwab (Pathway Sports & Entertainment), George Mason Director of Athletics, Marvin Lewis, and SBJ Publisher/Executive Editor, Abe Madkour, to break down what’s changing, why it’s changing, and what comes next.
youtu.be/CMYAss9M7Xs?si=dUVP…
Pathway Sports & Entertainment retweeted
Replying to @SilverWaveMedia @FoxSportsRadio @Aaron_Torres @CollegeSportsCo @AdamBreneman81 @247Sports @AdamFinkelstein @BonniesMBB @wojespn @GoBonnies @StBonaventure @NIL_CoachIsh @FOS @achristovichh @AltiusPartners @adono24 @ProfluenceCo @AndrewPetcash @TheLinkUNIL @ElrodTheLinkU @BillCarter_NIL @opendorse @Blake_Lawrence @adidas @brepowerskirk @theCSCommission
Congratulations to Casey Schwab of @PathwaySportEnt on being selected to the 2025 Silver Waves Media 80 Most Influential People in the NIL Space list.
@caseydschwab
silverwavesmedia.com/2025-80…
Pathway Sports & Entertainment retweeted
Pathway Sports is carving a disruptive niche in the college football video game market.
How? Group licensing.
Story that dropped during my time away on a company that college football video game fans ought to have their eye on:
sportsbusinessjournal.com/Ar…











