@PatrickCoffee

I cover marketing for the Wall Street Journal.

 Brooklyn via South Carolina
wsj.com/news/author/patrick-coffee
Joined August 2011
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383Media
Paper display ads have the best targeting
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And what did he do before becoming a successful kid lit author? Ad agency creative director ofc digiday.com/media/creative-d…

How a Childless Creative Director Came to Write Children's Books

Adam Rubin is a creative director at digital agency Firstborn and is also a successful children’s book author on the side.

digiday.com
Katie Notopoulos
@katienotopoulosOct 14
Just learned the 15k bird toy store owner is also the author of “Dragons Love Tacos” and everything clicked into place for me, I sank through the earth’s crust to the bubbling lava core of loathesome millennial cringe bullshit and it whispered my name. Woke up drenched in sweat
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Thought I’d just have a nice stroll in greenwood cemetery on my day off but there’s no escaping THE BRANDS 🎯
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Also, what
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Where are brands putting their big money tariff refunds? Many say MARKETING. But these announcements might reveal more about investor relations strategies than holiday campaigns. wsj.com/cmo-today/brands-say…

Brands Say They’re Pouring Tariff Refunds Into Marketing

Cash back from the government will help pay for advertising and branding, companies say, though the messages may partly be marketing of their own.

wsj.com
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Patrick Coffee retweeted
Kimeko M.@KimekoMOct 7
The most interesting part of the AI shopping hype is tech expectations versus reality. Some brands are proactively sending their catalogs to AI companies. Meta's share price jumped following the Muse rollout. But only 3% of adults would trust AI to complete purchases.
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SCOOP: two senators are urging the FTC today to investigate Amazon and Walmart over how their AI shopping bots treat “Made in America” claims. Both retailers allegedly “suppress” data on domestic goods and undermine sellers making products here. wsj.com/cmo-today/senators-a…

Exclusive | Senators Ask FTC to Probe Walmart and Amazon Over Bots’ ‘Made in America’ Data

A letter from a Republican and a Democrat asks the agency to determine whether the retail giants properly moderate country-of-origin claims.

wsj.com
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Patrick Coffee retweeted
Polling USA
@USA_PollingSep 2
Net-Favorability Of: Google: +43% Amazon: +41% Microsoft: +35% Apple: +23% Nvidia: +11% Anthropic: +3% SpaceX: -1% Tesla: -14% Meta: -18% OpenAI: -20% YouGov / Aug 31, 2026
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Why is SunnyD advertising a kids drink with language born in the depths of the manosphere? I asked Clavicular. wsj.com/cmo-today/brands-are…

Brands Are ‘Maxxing’ and ‘Mogging’ as They Co-Opt a Controversial Trend

Marketers see opportunity in jargon derived from ‘looksmaxxing’ despite its association with extreme behaviors.

wsj.com
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AI influencers now charge higher rates than real creators in China. Pretty interesting, esp since China has the world’s toughest restrictions on the use of fake humans in media and this comes from a state owned news outlet. h/t @thejongardner sixthtone.com/news/1018882
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Here’s my scoop from this morning wsj.com/cmo-today/videoamp-c…

VideoAmp Cuts Staff as AI Agents Take Center Stage

VideoAmp Cuts Staff as AI Agents Take Center Stage

wsj.com
Mediagazer
@mediagazerAug 7
Ad measurement company VideoAmp laid off ~20% of staff this week, citing AI as a "major platform shift"; sources: 50-60 employees were cut, including its CTO (@natives / Wall Street Journal) (Visit Mediagazer dot com for the link and full context!)
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Which category of LinkedIn posts is most likely to be AI? Data analytics! And here’s my story about the how the company’s working to stop the slop. wsj.com/cmo-today/linkedin-w…
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Patrick Coffee retweeted
Bobby Allyn
@BobbyAllynJul 14
NEW: Rep. Krishnamoorthi sent a letter to Polymarket CEO Shayne Coplan today requesting information about its paid influencer partnerships where election denialism was amplified. “Recent reporting has raised significant questions about how election-related prediction markets are promoted and whether existing safeguards are sufficient to prevent the spread of misleading narratives about election integrity.” krishnamoorthi.house.gov/sit…
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AI videos are flooding TikTok Shop. Creators and brands are pushing back. Sharkninja recently warned affiliate marketers that they can’t use TikTok’s own generative AI tools if they want to keep getting paid. wsj.com/cmo-today/ai-videos-…
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Natalie Andrews
@natalieandrewsJun 30
Most Americans do not have the luxury of taking months off of work to heal from mental illness.
Acyn
@AcynJun 30
Rep. Tom Kean says his absence from the House was due to depression
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Patrick Coffee retweeted
Peter Sterne@petersterneJun 18
Sara Bareilles just stopped her performance of “Brave” at the Zohran/Bernie rally to explain to the audience that they had to clap on the 2 and 4, not on the 1 and 3.
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Happy Pride. The heads of top US Pride orgs told me that fewer corporate sponsors has become a sort of new normal, and how their strategies have changed. wsj.com/cmo-today/pride-grou…
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advertisement on Amazon for a tent, depicting kids with an open flame on their blanket
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Patrick Coffee retweeted
Erik Engquist@erik_engquistMay 27
New York sports right now:
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I miss brand names that are also complete sentences like Gee Your Hair Smells Terrific and I Can’t Believe It’s Not Butter.
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