Youtube & CTV creative for 8/9 figure ecom brands @clickbaitagency
Dubai
Joined January 2021
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Got the team to whip a quick teaser ad for Mellow Sleep
Similar formats are absolutely crushing it for our clients on Youtube. Although we normally push the videos to 2minutes+
Client founder on Meta vs YouTube
Meta: "scaled crazy, brought in people, doubled our order, then ROAS went to shit a week later"
YouTube: "I like the consistency of YT. And the halo is way better"
Honestly Meta can usually reach a higher scale (and get there quicker) but YT is what keeps it steady. Especially if you have a subscription brand and need cleaner forecasting
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Been working on the backend to support this for the last few month
We're now live with clients on CTV and almost iterating at the speed of a Meta account. The catch is the creative usually has to be better
Whoever figures out how to iterate on TV like it's a Meta ad account is going to have a very good year.
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1k to 23k/day on YT with 16x9 creatives made by us
Another 'uncrackable' offer for YT successfully CRACKED
Going for a $1M in spend for Nov
Robbed the moment I arrived in Rome
Turned my back for one moment to pay my driver and someone took off with my cabin Rimowa
Lucky I had my sneakers on and I've been going hard in the gym so I ran after him and took that shit straight back
EU get your shit together please
Last time I was in China I saw people sleeping STANDING UP
And you think you can compete working 5 days a week?
Revolut founder Nik Storonsky says working weekends is essential to survive, calling it "purely statistical"
"So China is 996. And then even if you are good in Europe or even if you are good in US, how can you outcompete people who work nine to nine, 6 days a week?"
"When I started in the startup space, there were 140 companies. Within five years, only three companies survived. They all worked on weekends."
"Within 10 years, only 2 companies survived out of 140. So I think work on weekends is a must if you want to survive. Purely statistical."
"Out of all European companies, we're probably one of the hardest working, and I think we're also one of the hardest working companies if you include US as well."
Got the team to whip up a teaser for The Pink Stuff
Most YouTube ads are just Meta ads repurposed which is why they don't work. This one was built for the TV screen first with the exact demographic in mind
We've been pushing these entertainment style ads up to 10 minutes long
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I'm telling you, YouTube is the most slept-on paid traffic source (mostly because it's the hardest to crack).
We often see YouTube drive the highest new customer % of any channel, plus the biggest halo, especially onto Amazon.
We've run multiple holdout and geo tests. If you're an 8 or 9-figure brand and want to see the data, DM me.
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Been gone for a minute as we’ve been absolutely cooking on our YT creatives
First time I’ve heard this from a client.. I think it’s a compliment
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Who’s on Higgsfield enterprise?
Lets compare prices so we know how much we can each negotiate our credit cost down to
Unionise DTC!
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Just the Stripe fees on a single client invoice used to be an average client for me a few years ago.
crazy
In a world where every ad tries to close after the first 3 seconds, "I couldn't believe how good X is!" how do you stand out?
Hold them for 2, 3, 4 minutes on an emotional story.
That’s one of the ways and it’s stupidly effective on YouTube.
I’ve made ads for everything from one of the biggest ED medication brands to leather journals and everything in between.
And one of the biggest things I’ve noticed that consistently impacts CPA is a hidden storyline.
If you start selling within the first minute, you’ve already lost most people.
Think about what someone is actually doing when your paid ad hits their feed.
They’re not shopping.
They’re killing time.
They’re watching videos, reading comments, sending shit to their friends.
Then suddenly your ad interrupts them.
So why would they willingly sit through 90 seconds of you explaining your product?
They won’t.
But they WILL watch to find out if the girl finally “finds herself”.
They’ll watch to see what happens to the couple on their anniversary.
They’ll watch because a character said something weird 20 seconds in and now they need to know where this is going.
That’s the part I think advertisers underestimate.
The story isn’t there to make the ad “cinematic.”
It’s there to create an unanswered question.
You hide the sale inside something they actually want to finish watching.
Then once they’re invested in the character, situation or outcome, you introduce the product as part of the story.
Now the product doesn’t feel like the interruption.
It feels like the payoff.
That’s a massive difference.
Stop asking:
“How do I hook someone into hearing my pitch?”
Start asking:
“What would someone willingly watch even if there was nothing being sold?”
Build that first.
Then figure out how your product belongs in it.
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Picking Qatar over Emirates because you have work to do.
The 200mbs/down starlink is unmatched for long haul when you want to jump into the trenches mid-air.
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Watching Mad Men has made me realise the advertising world is almost exactly the same
Before they had:
media buyers - bought positions in newspapers
creative strategists - coming up with the concept & copy
designers - creating the end visual
Even the way they charged, a % fee of newspaper placement costs
(Assuming the show is some-what based on reality)
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Not sure why everyone is so skeptical on the thought of guys in their 20’s running 100m+ ecom brands
Off the top of my head I can think of at least 5 that we’re working with right now doing 8m+/mo
Must be cope
