Patrick Walker

Progress, but this a very precious asset that’s presentation needs to be executed more meticulously. 1) We cannot come straight out of commercial into Roundball Rock. There needs to be the anticipation of the laser peacock intro first, or, a full matchup graphic overlay + swipe on top of the aerial city wide view. 2) The crescendo of the opening beat drop cannot be obstructed. Broadcasters need to let it breathe before welcoming us. 3) There are two different choruses during Roundball Rock, and the latter of which is meant to be played when the broadcast camera shifts inside and shows players running out-of-the-tunnel, naturally segueing into the courtside broadcast team’s pregame show as the music slowly fades. This second beat is essential to setting the tone, building drama, and injecting the proper dose of nostalgia. It has to run for 2-3 seconds.