Strategist & shoe fiend. Global Head of Strategy, Dentsu Creative formerly @webershandwick @Isobar_uk @and_partnership @bbhlondon Contributor, Eat Your Greens.
London
Joined March 2009
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This is what my chapter is all about: there are other, smarter chapters but this is mine and I wrote it with a sleepless newborn to contend with. amazon.co.uk/gp/aw/d/1789016…
“Perhaps it’s time to flip the question we’ve been grappling with for the last few years: asking not what can be automated but what can’t be automated?” Sharing thoughts on Augmented Humanity with the lovely folks @creativesalon_ creative.salon/articles/feat…
Patricia McDonald retweeted
Importance of #diversity and #safety in gaming and virtual worlds via @DentsuCRTV at @BIMA #Bimabeyond
Such a fun event. Thank you for having me @BIMA! Only speaking on nightclub venues now
Patricia McDonald of @DentsuCRTV is on stage now with "A Tale of New Cities." Her perspective explores the duality of societal progress - moving forward yet questioning if we're also regressing?
Live at #BIMABeyond
#Digital #Tech #Conference
One of my oldest friends (a heroic and amazing Mum) is raising money for Sarcoma treatment for her son. If you can spare anything at all, it would be invaluable gofundme.com/f/help-owen-bea…
It certainly is, and about time too-we all need some joy amidst the omnicrises…..
Is humour making a comeback in ads? We asked @vickimaguire137 @PatsMc @TomLinay and more
campaignlive.co.uk/article/h…
So proud of these cases, the number of offices involved, and the breadth of categories our teams are showing up in: Business Transformation, Mobile, Commerce, Experience, Innovation and PR to name a few….
What a night! A wonderful result for @dentsu_global Japan, the amazing Nikkei team, and a wonderful result for the whole Asia Pacific region
Pharma. Grand. Prix!! Incredibly proud of this team for their brains, ingenuity but most of all their hearts; this one was deeply personal for the team.
What a way to start the week! Congratulations to our teams in Argentina, Brazil and US for winning a @Cannes_Lions Grand Prix in the Pharma category. What way to celebrate this incredible work and the collaboration for our client! #CannesLions2023
Patricia McDonald retweeted
What a way to start the week! Congratulations to our teams in Argentina, Brazil and US for winning a @Cannes_Lions Grand Prix in the Pharma category. What way to celebrate this incredible work and the collaboration for our client! #CannesLions2023
An absolute privilege to be leading the Media Jury @dandad Looking forward to some amazing work
The @dandad 2023 Jury Presidents have been announced and we're so proud to share that our CSO, @PatsMc, has been selected to lead the Media Jury!
📎 Find all the details, and start your entry here: dandad.org/en/d-ad-awards/
#dandad23 #DENTSUCREATIVE
Sustainability is not a side project
As the advertising industry faces continued scrutiny for its role in purpose washing, our Chief Strategy Officer, @PatsMc, shares her thoughts on how advertisers can and should be combating the climate crisis: fal.cn/3sVWJ
#DENTSUCREATIVE #Sustainability
Amazing job @jeffgreenspoon!
Today @jeffgreenspoon spoke at the ‘Creativity Will Save Our Planet’ panel sponsored by @hopehydration. He shared dentsu’s philosophy on integrating sustainability: “No longer is the future of sustainability about competition, it’s now about a creating a coalition for change.”
What did you do in the climate crisis? New piece for @creativebrief: The End of Purpose Washing creativebrief.com/bite/the-e… Thank you lovely @nickykc
Three jabs, three years avoiding it like, well, the plague….and absolutely knocked for six by Covid this week. Be careful out there folks.
Overheard from my children “Let’s continue our campaign of tyranny” At least they’re self aware I suppose.
Long term and short term are entwined as never before: new article by me @WARCEditors on leadership in a time of crisis warc.com/newsandopinion/opin…
Taking this as personal feedback from @alexhesz Targeting really is next level these days
Agencies are lagging where we should be leading: 85% of CMOs agree consumers are changing faster than agencies can keep up info.dentsu.com/dentsu-creat… Find out more in our @DentsuCRTV CMO survey
Patricia McDonald retweeted
I rarely ask anything if you, but this is important. Let’s support @dereklwalker like he has always done for our community.
Even a simple share of this post helps. Thank you.
gofundme.com/f/raising-funds…