Brand Management & Sustainability Consultant | CIM Course Director ( Author | Lecturer | Trainer | TEDx Speaker | Strategist ) MA, FCIM
London, England
Joined June 2009
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Building Strong Brands with Values - TEDx video - @TEDx youtube.com/watch?v=3AZYVZQp… #BrandStrategy #employerbranding
Paul Hitchens retweeted
On going Webinar on "How purpose can guide your brand to it's highest potential".
By @cim_marketing.
Great one.
Cc: @CimAtDatamine
Paul Hitchens retweeted
Will you be joining the webinar today? Great topic - purpose and profit! #CIMmember
Many thanks Amalya - it was a pleasure helping you develop new ideas for your brand management
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Paul Hitchens retweeted
There's still plenty of time to register for our upcoming member-exclusive webinar! 🎉
Join to discover how to embed purpose into your marketing strategy to generate profit 💰
Click here to register: bit.ly/3TXsqKJ
How to innovate your Brand through Purpose and Values. 5th anniversary of my TEDx Talk: ted.com/talks/paul_hitchens_… #brandstrategy #brandmanagement
Paul Hitchens retweeted
A values-driven brand strategy could be the key to achieving your goals 🗝️
Unlock the secrets to a successful brand strategy in our next member-exclusive webinar presented by CIM course director Paul Hitchens: bit.ly/3TXsqKJ
See you there! 👀
Paul Hitchens retweeted
Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context.
But why split brand & activation at all? Why not do both at once?
1/16
Are you confident that your #employerbrand will do the right thing?
Brands that instinctively ’do the right thing’ in sensitive situations share clarity about brand meaning throughout their culture.
Join me Monday 28th March @nesmatraining >
nesma.co.uk/event/brand-valu…
Paul Hitchens retweeted
Want to develop your strategic thinking to establish a trusted, values-driven employee culture to support your brand development?
Join our virtual brand values session on Monday 28th March 2022 between
10:00 am - 1:00 pm >> buff.ly/35UfPV7
Paul Hitchens retweeted
Facebook, or Meta, is hardly the first company to reposition itself after being unable to shake off a bad reputation. But with customers as cynical as ever, does it actually work? managementtoday.co.uk/facebo… via @MT_editorial
Can a rebrand save a bad reputation? I was asked by Management Today on behalf of @cim_marketing | The Chartered Institute of Marketing for my opinion on Facebook's change to Meta -
managementtoday.co.uk/facebo…
Paul Hitchens retweeted
@PaulHitchens #brand workshops are coming up soon, they will provide valuable insights and practical tools to understand how to move your organisation towards a values-driven brand through engagement, recognition and reward >> buff.ly/3A8LkUu
Paul Hitchens retweeted
Take a look at these three 90-minute workshops designed to help you cultivate a people-powered brand on Tuesday 19 October with @PaulHitchens >> buff.ly/3D8oCh2
If you are nesma alumni don't forget to use your discount code for all know-how and do sessions.
Paul Hitchens retweeted
Take a look at these three 90-minute workshops designed to help you cultivate a people-powered brand on Tuesday 19 October with @PaulHitchens >> buff.ly/3lPlmQC
If you are nesma alumni don't forget to use your discount code for all know-how and do sessions.
Paul Hitchens retweeted
@PaulHitchens #brand workshops are coming up soon, they will provide valuable insights and practical tools to understand how to move your organisation towards a values-driven brand through engagement, recognition and reward >> buff.ly/3AzIlW9
Paul Hitchens retweeted
The pandemic has highlighted just how vital brand equity is, and these workshops coming up in October will help you grow a resilient brand through a vibrant employee culture. If you like the sound of these, talk to Lucy on 07734 222 254 or sign up here >> buff.ly/3klb9eb
