Perspectus Global provides data-driven insight to businesses across all sectors.
London, United Kingdom
Joined June 2018
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Journalists urge PRs to 'stop relentless chasing' amid COVID-19 crunch!
Our latest research looked at the shifting media landscape during the pandemic, and the effect this had on journalists and the way they work.
#PR #research
prweek.com/article/1715263 via @prweekuknews
Perspectus Global retweeted
.@PRCA_AMERICAS launched its inaugural US PR Census in collaboration with @USCCenter4PR and @PRWeekUS.
If you're a PR pro in North America, spare a few minutes and take the survey: ow.ly/MAQ050I0Bph | @Perspectus_
Perspectus Global retweeted
.@PRCA_AMERICAS has launched its inaugural US PR Census in collaboration with @USCCenter4PR and @PRWeekUS.
If you're a PR pro in North America, spare a few minutes and take the survey: ow.ly/MAQ050I0Bph | @Perspectus_
Perspectus Global retweeted
MD of @Perspectus_ Global and @gingercomms, @HarrietScottie, speaks to PRmoment about how the prolonged PR pitch process is putting unnecessary pressure on agency employees: buff.ly/3HPJooc #PR #PublicRelations
Perspectus Global retweeted
"The pressure on agencies to win new business is a big problem that needs to be addressed."
@Perspectus_ MD @HarrietScottie writes for @therealprmoment on how the prolonged PR pitch process is putting unnecessary pressure on agency employees.
prmoment.com/pr-research/how…
Perspectus Global retweeted
Our CEO and Co-founder Harriet Scott explains why the prolonged PR pitch process is putting pressure on agencies on @therealprmoment : bit.ly/3BpSpSV #PRindustry #PublicRelations
UK #PR agency people! We're delighted to be working with the PRCA on its new Agency Barometer project.
We want to take a snapshot of the industry and the UK economy. If your role involves budgeting, finance, HR or directing accounts, fill in our survey!
surveys.gingercomms.com/?&id…
All research powered by us!
Looking for insights for your next PR campaign? Email us at [email protected]
#Surveys #PR #Marketing #Research #Insights
The GingerComms team smashing the earned media out the park this past October!
And this is only the coverage we can show you...
Looking for national coverage for your clients? Email us at [email protected]
#PR #EarnedMedia #NationalCoverage #OpinionPolls
UK #PR agency people! We're delighted to be working with the PRCA on its new Agency Barometer project.
We want to take a snapshot of the industry and the UK economy. If your role involves budgeting, finance, HR or directing accounts, fill in our survey!
surveys.gingercomms.com/?&id…
Do you have a senior management role at an agency?
Spare 10mins and take the @Perspectus_ Agency Barometer.
📝ow.ly/Qxd550Gq7aZ
We're very happy to have been the research partner for this White Paper commissioned by @ACSO_UK
This report provides insight into the British legal system and insurance.
#whitepaper #Insurance #Legalsystem
perspectusglobal.com/project…
Our survey findings making the nationals.
Despite pub snack selections becoming increasingly sophisticated, in March we discovered that the humble pork scratching still remained Brits top bite!
#Insight #PubSnacks #Trends
theguardian.com/food/2021/se…
Our MD @HarrietScottie talks to @PRCA_HQ about the evolution of news-gen and her history in the industry helping it develop.
Read her top 5 tips on how to make research led PR work well in the link below!
#PR #Research #News #ThoughtLeadership
prca.org.uk/Evolution-survey…
Why research needn't be scary in 2021!
Read our latest blog post to find out how we can help make research quick, easy and fun.
#MarketResearch #Data #Insight #Marketing
perspectusglobal.com/2021/08…
To mark #NationalAfternoonTeaWeek, here's data from our poll which proved without doubt that the jam should always comes before cream when having a cream tea.
52 percent of those surveyed said jam first, compared to just 25 percent who liked a creamy bottom layer!
#Research
If the quantitative stats give you a skeleton of information and shape of a market or opinion, qualitative research helps put the flesh on those bones.
And it allows you to take a deep dive into a sea of information and find the pearls that you are looking for.
#Research
Want help measuring the success of your social, marketing or PR campaign?
We have a range of cost effective evaluation tools that can help you evaluate any aspect of your campaign in terms of consumer sentiment and behaviour!
[email protected]
#Research #Marketing #PR