Phoenix Outdoor Centre and Canoe Club

Part of the problem with winter fuel payments is the chronic underclaiming of Pension Credit, a key benefit that now triggers entitlement. It's thought 880,000 due it won't get it, and they're the poorest pensioners. I doubt the awareness raising campaign can have much impact on that (I and others have been shouting about it until we're blue in the face, for years) It needs proactive one on one contacting of likely candidates, eg those not getting full state pensions. Yet even that is hard because there are so many scams targeting elderly how do you ensure people trust that it is legit? I'd be interested in your ideas on how to reach the hard to reach pensioners who may be eligible.