Chief Insights Officer @CumulusMedia @WestwoodOne. Advisor @AffinityAnswers. IRTS Foundation. Prior: TiVo, Arbitron. I love connecting people.
New York City
Joined April 2009
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Pierre Bouvard retweeted
Ease up on calling your listeners "folks," "everybody," or "you guys." The data says that most people listen alone. Don't alienate them with a reminder that they're isolated from the rest of the audience.
Pierre Bouvard retweeted
Was watching TV yesterday, not sure what channel but was streamed ( CTV)
The ads shown were for
- Payday loans ( Tilt)
- Fastenal supply chain management
- L'Oreal anti wrinkle cream
- Some free game for iOS
- A car dealer in spanish
Ad tech is 99% lies.
Pierre Bouvard retweeted
📊 January’s PPM ratings from @nielsen are the first with the reduced 3-minute AQH qualifier.
@PierreBouvard’s analysis: 23% of PPM exposures are 3-4 mins — listeners who wouldn’t have counted before.
More @radioworld_news:
🔗 radioworld.com/news-and-busi…
#Ratings #PPM #Nielsen
Auto Aftermarket Retailers: New Study Reveals Significant Recovery In Shopping, Spending, And Brand Perceptions; AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers westwoodone.com/blog/2024/11… via @westwoodone
Wayfair’s Campaign Reach Explodes With A Reallocation From Linear TV to AM/FM Radio; Home Improvement Online Shoppers Are Best Reached With AM/FM Radio And Podcasts westwoodone.com/blog/2024/10… via @westwoodone
Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio westwoodone.com/blog/2024/09… via @westwoodone
New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos westwoodone.com/blog/2024/08… via @westwoodone
Home Improvement: New Studies Reveal Audio Is Sales Engine Of The Category westwoodone.com/blog/2024/08… via @westwoodone
Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio Platforms Generate Nearly The Same Attentiveness As TV westwoodone.com/blog/2024/08… via @westwoodone
Pierre Bouvard retweeted
I recall sitting in @PierreBouvard's living room years ago and looking at data for podcasts and there was YouTube. We were both surprised. No longer. @ErikWemple #wapo #podcasting
washingtonpost.com/opinions/…
Automotive “Share Of Ear”: Across Car Brands, AM/FM Radio Represents 60% Of All In-Car Tuning And A Whopping 86% Share Of In-Car Ad-Supported Audio westwoodone.com/blog/2024/08… via @westwoodone
John Fix: Using Audio To Advertise New Products: westwoodone.com/blog/2024/07… via @westwoodone
Pierre Bouvard retweeted
The biggest long term change in society, according to Drucker, is not the Internet, but the growth in choice
From Curation by @michaelbhaskar
What Steve’s Pest Control Of Columbia, Missouri Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed westwoodone.com/blog/2024/07… via @westwoodone
Amazon Prime Day Is Powered By AM/FM Radio And Podcast Listeners; Plus, Why Retailers Should Give Audio A Starring Role In Holiday Media Plans westwoodone.com/blog/2024/07… via @westwoodone
YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report westwoodone.com/blog/2024/07… via @westwoodone
Veritone One And Signal Hill Insights Pharma Study: Facial Aesthetics Category Skews Young And AM/FM Radio And Podcasts Offer Exceptional Reach Among Patients And Prospects/Considerers westwoodone.com/blog/2024/06… via @westwoodone
Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays That Sync To AM/FM Radio Ads westwoodone.com/blog/2024/06… via @westwoodone
Podcast Consumption Is Undercounted Due To Co-Listening, According To The Latest Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report westwoodone.com/blog/2024/06… via @westwoodone