Executive X

Today @monique_x, Head of the America's at X, addressed the @MMApress's Board of Global Advertisers regarding the recent situation with @doubleverify and @X. In the spirit of transparency, please find her remarks below. Remarks: Hi everyone, I am not sure if you are all aware of the recent news surrounding X & Doubleverify, so I wanted to take a few minutes to share the latest with all of you. Since October, DoubleVerify has been mis-reporting the Brand Safety scores of X. We know this is important information for this group in particular, given the historical commitment to sound measurement and transparency across the marketing & advertising ecosystem. Before I share the full scope of details, I want to point out that we have been hard at work ensuring we have the controls needed across the platform to ensure safety for our users and our customers. After listening closely to the marketplace, we have built sensitivity settings, keyword adjacencies and have developed partnerships with both IAS & DoubleVerify to allow for  3rd party verification. I also want to point out that none of these capabilities were available prior to acquisition. Now for some details on the current situation. As mentioned, unfortunately, our team has uncovered a serious issue in the way DoubleVerify was reporting on our Safety scores over  the last almost 5 months. This is an error in their systems that impacted ONLY X. After digging in with the DV team, I am happy to share that the good news is, we have consistently delivered a safety score of 99.99%, which is above global industry standards and in alignment with safety scores measured by IAS. DV has accepted responsibility and their CEO has issued a public apology. Additionally, our CEO, Linda Yaccarino has shared detailed comms on the subject. We are working closely with DV on the matter, and the situation remains fluid. Unfortunately Holding Companies, and maybe some of you in the room, made investment decisions based on this flawed data. Our ask -- please connect with your agencies & measurement partners to ensure you have the most accurate information. We are proud of the work we are doing, to ensure our customers  have the tools needed  to ensure brand safety across our platform. We are now at or above industry standards, in all metrics and capabilities. The other good news to share is that we have so much innovation and momentum across the company. As we continue to build The Everything App, we are seeing hundreds of brands reactivating and increasing their investment. We know safety is important to all of you, and it is at the core of all that we are doing at X and we are really excited to get back to business with all of you.