@PointToPointLLC

B2B marketing communications experts focused exclusively on the building materials and industrial manufacturing categories.

 Cleveland, OH
pointtopoint.com
Joined July 2009
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Is there a better way to get inside the best minds in marketing? Our CEO, Megan Kacvinsky has a front row seat as judging of the 2022 B2 Awards is underway. @ANAmarketers #B2Awards #marketingawards #marketing
Point To Point's CEO, Megan Kacvinsky is a judge for the Association of National Advertisers B2 awards. #B2Awards

ALT Point To Point's CEO, Megan Kacvinsky is a judge for the Association of National Advertisers B2 awards. #B2Awards

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Bias doesn’t end by staying silent. It ends when everyone demands that differences are valued and celebrated. We recognize all of the thinkers, the creatives, the planners and the doers … who just happen to be women. ow.ly/jhaR50Ico0V #IWD2022 #BreakTheBias #marketers
Totally cool that Megan Kacvinsky is a judge for the 2022 REGGIE Awards. The process to identifying the best work is under way and she’s excited to be part of it. @ANAREGGIEAwards #ANAMarketers #agencywork #agencyawards
Point To Point CEO, Megan Kacvinsky was invited to participate as a judge for the 2022 ANA REGGIE Awards.

ALT Point To Point CEO, Megan Kacvinsky was invited to participate as a judge for the 2022 ANA REGGIE Awards.

Strategy, audience, profile, products and performance are powerful words for marketers. How they relate to your investment in spec sites being a solid return is a click away. Read this blog for a breakdown on getting started. ow.ly/NYEN50HzjcT #specification #marketing
A popular refrain from marketers is how do they get footing with specification sites. Make an investment; improve ROI. Here are 4 ways to get started.

ALT A popular refrain from marketers is how do they get footing with specification sites. Make an investment; improve ROI. Here are 4 ways to get started.

When you market to architects can you avoid the pitfalls that many brands seem to make? Take the first step and know 7 common pitfalls that you can avoid when creating an architect marketing program. Get the quick guide: ow.ly/wKNv50Hu2mB #buildingmaterials #marketing
Point To Point shares 7 common pitfalls that marketers run into when trying to gain market share with architects.

ALT Point To Point shares 7 common pitfalls that marketers run into when trying to gain market share with architects.

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You have agreements with specification sites but do you know if your products are performing at their max value? Whether it’s yes or no, it’s time to audit your approach. Read our blog “4 Ways To Get More From Spec Sites.” ow.ly/AZ0W50Hmkh7 #specification #manufacturing
Point To Point shows building materials marketers how to get more from specification sites. Know 4 ways to get started in this blog and see how to approach auditing your marketing approach.

ALT Point To Point shows building materials marketers how to get more from specification sites. Know 4 ways to get started in this blog and see how to approach auditing your marketing approach.

The years go by so fast, we all need to catch our breath. Our office will be closed to recharge, so we hit the ground running next year. So here’s to a happy, healthy & relaxing New Year. See you in 2022! Holiday reading list: ow.ly/wMg650HgYxF #marketing #builders
So here’s to a happy, healthy & relaxing New Year! See you in a new, exciting & hopeful 2022! From Point To Point

ALT So here’s to a happy, healthy & relaxing New Year! See you in a new, exciting & hopeful 2022! From Point To Point

You won’t know if your creative is successful without having the right measurement in place. Have a clear vision of what and how you’ll track leads and costs. Check out the 6th step on our infographic and plan for 2022: ow.ly/1e6t50Hh0Xh #buildingmaterials #manufacturing
Step 6 of 7 crucial steps for BPM marketing in the new economy. A proprietary study of building products manufacturers.

ALT Step 6 of 7 crucial steps for BPM marketing in the new economy. A proprietary study of building products manufacturers.

As we look back over 2021, we’re grateful for clients new & old, and thankful for our partners and friends. As we look towards 2022, we wish you the very best in health, happiness and business. ow.ly/zoL450Hgtab @PointToPointLLC #marketers #builders #construction
To all of our partners, friends, colleagues & clients, from us to you, Happy Holidays! From Point To Point

ALT To all of our partners, friends, colleagues & clients, from us to you, Happy Holidays! From Point To Point

When we talk to clients about the value of spec sites, it isn’t a 1 size fits all approach. Maximize your investment when you commit to placing them into your marketing mix. Read our blog: ow.ly/fqSj50HcAWr @PointToPointLLC #buildingmaterials #manufacturing #specifiers
Point To Point's latest blog shares how to get your products noticed, we have to start by discussing what makes a specification site. We’ll cover how specification sites work, which ones to consider and then show you why this might be the most important investment that you make next year.

ALT Point To Point's latest blog shares how to get your products noticed, we have to start by discussing what makes a specification site. We’ll cover how specification sites work, which ones to consider and then show you why this might be the most important investment that you make next year.

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