Your products don't all react to price the same way. - Small cuts move some products a lot - Deep cuts barely move others - Change prices product by product, a few at a time

A cost shock is not a catalog rewrite. When landed cost jumps, don’t bump every Shopify price overnight.

Your free shipping threshold is a price too. - Put it next to your average order value - Make sure an order that just clears it still makes money - Tell shoppers how close they are

"40% off everything" is not a Black Friday plan. - Start from what your own orders can afford - Give more (bundles, gifts) instead of charging less - Settle your everyday price before November, not during

When restock is weeks away, a low price just helps you run out sooner. - A thin margin on short stock sells you out faster - Raise a few products first, not the whole store - Watch real orders and put the old price back if they miss

How to change a price without finding out the hard way: - Don't show the new price to every shopper on day one - Pick one product, not the whole catalog - Watch margin, not just conversion - Decide the undo rule before you launch - If it misses, the old price goes back the same day

a $10 bump on a copy of the page is not changing the list price

the 20% off email buried $47 they already had